House of Abhinandan Lodha and Zepto Join Forces for Vrindavan Land Sales
House of Abhinandan Lodha (HoABL) has partnered with quick-commerce giant Zepto to enable investors to purchase branded plots in the Vrindavan project through the Zepto app. This collaboration aims to make land ownership more accessible and convenient.
Real EstateLand InvestmentVrindavanDigital BuyingZeptoReal EstateAug 20, 2025
With just a few taps on the Zepto app, users can explore available plots, submit inquiries, and connect with a HoABL expert for a video consultation within 10 minutes. This streamlined process aims to provide a seamless and transparent experience for potential investors.
HoABL’s payment structure is designed to be affordable and flexible. Buyers start with a small, fully refundable token amount to express interest, which offers the flexibility to step back if needed. Subsequent payments are staggered, making land ownership more manageable and stress-free, according to the company.
The Zepto app ensures that consumers are connected to a HoABL expert within 10 minutes, guiding them through the entire process via video call. To explore HoABL’s Vrindavan project offerings, users can simply type ‘land’ in the search bar and be directed to HoABL’s dedicated page.
Saurabh Jain, CMO at The House of Abhinandan Lodha, commented, “We are on a mission to democratize land ownership for Indians with our fully seamless and transparent digital-first model. Our shared vision with Zepto to make our respective offerings easily accessible through a convenient process makes this partnership very natural. With our own app and website already offering a convenient digital buying journey, this collaboration with Zepto widens our reach, making wealth creation through land investment even easier and faster.”
Chandan Mendiratta, Chief Brand and Culture Officer at Zepto, shared, “The House of Abhinandan Lodha and Zepto are partnering to make access to land simple and digital. HoABL’s app lets customers explore, select, and buy plots online; bringing it onto Zepto’s tech-strong platform takes that journey to where millions already shop. Timed with Janmashtami, premium plots in Vrindavan are now discoverable on Zepto for a limited time, another step toward democratizing land.”
Founded in 2020 by Abhinandan Lodha, HoABL has around 30 million square feet under active development. The brand has expanded its footprint across prime locations such as Alibaug, Anjarle, Ayodhya, Varanasi, Dapoli, Goa, Khopoli, Nagpur, and Neral in Maharashtra, with upcoming developments in Amritsar, Shimla, and Varanasi. This partnership with Zepto is expected to further enhance HoABL’s reach and provide more opportunities for investors to explore and purchase branded plots in some of India’s most sought-after locations.
Frequently Asked Questions
What is the House of Abhinandan Lodha (HoABL)?
House of Abhinandan Lodha (HoABL) is a branded land developer founded in 2020. It has around 30 million square feet under active development across prime locations in India, including Alibaug, Anjarle, Ayodhya, Varanasi, Dapoli, Goa, Khopoli, Nagpur, and Neral in Maharashtra.
How can I purchase a plot in Vrindavan through the Zepto app?
To purchase a plot in Vrindavan through the Zepto app, simply type ‘land’ in the search bar, and you will be directed to HoABL’s dedicated page. From there, you can browse available plots, submit inquiries, and connect with a HoABL expert for a video consultation within 10 minutes.
What is the payment structure for buying a plot through HoABL?
HoABL’s payment structure is designed to be affordable and flexible. Buyers start with a small, fully refundable token amount to express interest. Subsequent payments are staggered, making land ownership more manageable and stress-free.
What is the significance of the partnership with Zepto?
The partnership with Zepto is significant because it leverages the convenience and reach of the Zepto app to make land investment more accessible and user-friendly. This collaboration aims to democratize land ownership by providing a seamless and transparent digital buying journey.
Where are the upcoming developments of HoABL located?
HoABL has upcoming developments in Amritsar, Shimla, and Varanasi, in addition to its current projects in Alibaug, Anjarle, Ayodhya, Varanasi, Dapoli, Goa, Khopoli, Nagpur, and Neral in Maharashtra.
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