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Hyderabad: TGRERA Issues Show Cause Notices to Realty Firms for Illegal Ads

Published: February 22, 2026 | Category: real estate news
Hyderabad: TGRERA Issues Show Cause Notices to Realty Firms for Illegal Ads

Hyderabad: The Telangana Real Estate Regulatory Authority (TGRERA) has taken a strong stand against illegal advertising by issuing show cause notices to several construction firms. The action was taken on Saturday, February 21, to ensure compliance with the Real Estate (Regulation and Development) Act, 2016 (RERA).

Construction firms, including Vertex Virat, Godrej Properties, Navnami Elevate, Swargaseema Ameya, and Thirumala Hills, among others, were served notices for flouting the rules. In some advertisements, the registration number was mentioned, but the ads did not comply with RERA regulations regarding font size and clarity.

In the case of the Ameya project by Swargaseema Construction, the authority found that the project, registered as a layout, was marketed as a residential project, along with other disclosure violations. These discrepancies can mislead potential buyers and investors, leading to financial and legal complications.

The RERA has issued a stern warning to promoters, developers, real estate agents, and advertising platforms against the release of pre-launch advertisements or soliciting investments without obtaining valid TG-RERA registration. According to the Act, only those real estate firms registered with TGRERA are allowed to advertise their projects.

The Real Estate (Regulation and Development) Act, 2016, mandates that projects above 500 square meters or more than eight units must be registered. Advertisements must display a valid RERA identification number. The Act does not allow pre-launch marketing or promotions without the necessary approval.

These measures are crucial to maintain transparency and protect consumers from fraudulent practices in the real estate sector. TGRERA's proactive approach ensures that developers adhere to the regulations, thereby fostering a fair and trustworthy market environment.

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Frequently Asked Questions

1. What is TGRERA?
TGRERA stands for Telangana Real Estate Regulatory Authority. It is a regulatory body established under the Real Estate (Regulation and Development) Act, 2016, to regulate the real estate sector in Telangana and protect the interests of homebuyers.
2. What does the RER
Act mandate for real estate advertisements? A: The RERA Act mandates that all real estate advertisements must display a valid RERA identification number. Projects above 500 square meters or more than eight units must be registered, and pre-launch marketing or promotions without approval are not allowed.
3. Which real estate firms were served show cause notices by TGRERA?
TGRERA served show cause notices to several construction firms, including Vertex Virat, Godrej Properties, Navnami Elevate, Swargaseema Ameya, and Thirumala Hills, among others.
4. What are the consequences of not complying with RER
regulations? A: Non-compliance with RERA regulations can lead to penalties, fines, and legal action against the real estate firms. It can also result in the revocation of their registration and a loss of trust among potential buyers and investors.
5. How can consumers ensure they are dealing with
registered real estate firm? A: Consumers can verify the registration of a real estate firm by checking the RERA identification number on the firm's advertisements and website. They can also visit the TGRERA website to confirm the registration status.