India Emerges as a Top-10 Market for Branded Luxury Residences
India is now among the top ten global markets for branded luxury residences, with a projected 200% growth by 2031. This marks a significant milestone for the country's luxury real estate sector, driven by the integration of brand experience and lifestyle-focused developments.
Luxury Real EstateBranded ResidencesReal Estate MarketIndiaApacReal Estate MaharashtraSep 28, 2025
Notably, the Asia Pacific (APAC) region has the potential to rival even North America over the next 10 to 12 years based on the extrapolated growth trajectory, despite the growing market shares of the Middle East and Africa.
India's emergence as one of the top ten global markets for branded residences signals a turning point for the country's luxury real estate landscape, said Arvind Nandan, MD - Research and Consulting, Savills India. Much of this growth reflects the rising appeal of resort-style living, while the midscale to upper midscale segments is also gaining traction, driven by investment-focused buyers who increasingly favour rental programmes.
Global brands who are looking to expand into India include Marriott's Ritz-Carlton and St. Regis, leveraging their overseas dominance. We see this trend as deeply relevant to the luxury housing narrative at large. For discerning buyers today, it's about service, identity, community, and long-term brand trust, said Amar Sarin, CEO and MD, TARC Ltd.
Globally, branded residences have found strong traction, with hundreds of delivered projects and many more in the pipeline. The trend is especially evident across the APAC where several markets are expanding at a fast clip. As the global momentum around branded residences continues to grow, it is those developers who seamlessly integrate brand ethos, experience, and cultural authenticity into their developments who will define the future of high-end real estate, Sarin added.
Markets that are relatively under-developed in this segment offer substantial opportunity for ultra-luxury residential developments that emphasise lifestyle, design, and service excellence. This projection underscores the enormous opportunity for India to emerge as a global hub for branded residences, said Sudeep Bhatt, Director, Strategy, Whiteland Corporation. This momentum will be fuelled by the rising demand for lifestyle-driven, globally benchmarked living spaces.
He said Whiteland's move to partner with Marriott International to launch Westin Residences Gurugram is not only one of India's first but also globally the largest, Westin-branded residences and the country's largest standalone branded residential development is a step in that direction. While APAC accounted for nearly a quarter of branded residences globally from 2018 to 2020, it subsequently began conceding market share to the Middle East and Africa and, more moderately, to Europe. Even though Middle East and Africa are forecast to experience strong growth, this is largely limited to three countries, while APAC ranks twice as many countries in the top 30 countries for branded residential activity.
Frequently Asked Questions
What is the projected growth of branded luxury residences in India?
India is projected to experience nearly 200% growth in branded luxury residences by 2031.
Why is India considered a top-10 market for branded luxury residences?
India is considered a top-10 market due to the rising appeal of resort-style living and the increasing demand for lifestyle-driven, globally benchmarked living spaces.
Which global brands are expanding into India's luxury real estate market?
Global brands such as Marriott's Ritz-Carlton and St. Regis are expanding into India's luxury real estate market.
What factors are driving the growth of branded luxury residences in India?
The growth is driven by the rising demand for lifestyle-driven living spaces, investment-focused buyers, and the integration of brand experience and cultural authenticity.
What is the role of developers in the growth of branded luxury residences?
Developers play a crucial role by seamlessly integrating brand ethos, experience, and cultural authenticity into their developments, thereby defining the future of high-end real estate.
Related News Articles
Retail Revolution: India's Retail Space Expected to Boom by 50%
The top seven cities in India, including Mumbai, Delhi NCR, Bengaluru, Hyderabad, Pune, Kolkata, and Chennai, are projected to witness a surge in retail space, with Delhi NCR leading the charge.
Insolvency Proceedings Initiated Against Jaiprakash Associates by NCLT
The National Company Law Tribunal (NCLT) has initiated insolvency proceedings against Jaiprakash Associates, a leading real estate developer, following a plea by ICICI Bank.
Whiteland Corp Partners with Marriott International for Luxurious Housing Project in Gurgaon
Real estate developer Whiteland Corporation has signed an agreement with Marriott International to bring Westin Residences to Gurgaon, offering a luxurious housing project with hotel-inspired lifestyle
New LTCG Rules Bring Relief to Homeowners, Boost Real Estate Stocks
The Finance Minister's decision to amend the LTCG rules has brought cheer to homeowners and boosted real estate stocks. Here's what it means for you.
Shaping Urban India: The Evolution of Real Estate Since Independence
India's real estate sector has played a pivotal role in shaping urban development since independence. With the urban population growing from 62 million in 1947 to over 485 million today, the sector has undergone significant transformations.
Mumbai Police Arrests Conman Who Duped Real Estate Developer of ₹4 Crore and 3.5Kg Gold
Worli police apprehended Dhirendra Chandrakant Shukla, a wanted real estate agent, for duping Avighna Group of Rs2 crore and 3.5kg gold by promising a vacant plot in Worli for development.