India Rises to Top-10 Branded Luxury Residences Market
India has secured a place among the top 10 global markets for branded luxury residences, with a projected growth of nearly 200% by 2031. This milestone highlights the country's growing appeal in the luxury real estate sector, driven by the expansion of global brands and the demand for resort-style living.
Luxury Real EstateBranded ResidencesIndiaApacGrowthReal EstateSep 29, 2025
Global brands such as Marriott's Ritz-Carlton and St Regis are expanding into India, leveraging their overseas dominance. For discerning buyers, the focus is now on service, identity, community, and long-term brand trust, said CEO and MD of TARC Ltd. Mr. Amar Sarin. Globally, branded residences have found strong traction, with hundreds of delivered projects and many more in the pipeline. The trend is especially evident across the APAC region, where several markets are expanding at a fast clip.
While APAC accounted for nearly a quarter of branded residences globally from 2018 to 2020, it subsequently began conceding market share to the Middle East and Africa, and more moderately to Europe. However, the Middle East and Africa's growth is largely limited to three countries, while APAC ranks twice as many countries in the top 30 for branded residential activity. Markets that are relatively underdeveloped in this segment offer substantial opportunity for ultra-luxury residential developments that emphasise lifestyle, design, and service excellence.
Director of strategy at Whiteland Corporation, Mr. Sudeep Bhatt, said that the rising demand for lifestyle-driven, globally benchmarked living spaces underscores the enormous opportunity for India to emerge as a global hub for branded residences. Whiteland's move to partner with Marriott International to launch Westin Residences Gurugram is not only one of India's first but also globally the largest Westin-branded residences and the country's largest standalone branded residential development.
As the global momentum around branded residences continues to grow, it is those developers who seamlessly integrate brand ethos, experience, and cultural authenticity into their developments who will define the future of high-end real estate. This trend is particularly significant for India, where the luxury real estate market is poised for substantial growth and innovation in the coming years.
Frequently Asked Questions
What is the projected growth of branded luxury residences in India by 2031?
The projected growth of branded luxury residences in India is nearly 200% by 2031.
Which global brands are expanding into the Indian luxury real estate market?
Global brands such as Marriott's Ritz-Carlton, St Regis, and Westin are expanding into the Indian luxury real estate market.
What is driving the growth of branded luxury residences in India?
The growth is driven by the appeal of resort-style living, particularly in the mid-scale to upper mid-scale segments, and the increasing demand for rental programmes among investment-focused buyers.
How does the APAC region compare to other regions in terms of branded residential activity?
The APAC region accounts for nearly a quarter of branded residences globally, with more countries ranking in the top 30 for branded residential activity compared to the Middle East and Africa.
What is the significance of cultural authenticity in branded luxury residences?
Cultural authenticity is significant as it helps developers integrate brand ethos and experience into their developments, defining the future of high-end real estate.
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