India Rises to Top-10 Branded Residency Markets: A Luxurious Milestone
India has secured a spot among the top 10 global markets for branded luxury residences, with a projected growth of nearly 200% by 2031. This marks a significant shift in the country's luxury real estate sector, driven by the appeal of resort-style living and the expansion of global brands like Marriott's Ritz-Carlton and St Regis.
Luxury Real EstateBranded ResidencesIndiaApacResortstyle LivingReal Estate NewsSep 29, 2025
Global brands such as Marriott's Ritz-Carlton and St Regis are expanding into India, leveraging their overseas dominance. For discerning buyers, the focus is now on service, identity, community, and long-term brand trust, said CEO and MD of TARC Ltd. Mr. Amar Sarin. Globally, branded residences have found strong traction, with hundreds of delivered projects and many more in the pipeline. The trend is especially evident across the APAC region, where several markets are expanding at a fast clip. As the global momentum around branded residences continues to grow, it is those developers who seamlessly integrate brand ethos, experience, and cultural authenticity into their developments who will define the future of high-end real estate.
While APAC accounted for nearly a quarter of branded residences globally from 2018 to 2020, it subsequently began conceding market share to the Middle East and Africa, and more moderately to Europe. However, the Middle East and Africa's growth is largely limited to three countries, while APAC ranks twice as many countries in the top 30 for branded residential activity. Markets that are relatively underdeveloped in this segment offer substantial opportunity for ultra-luxury residential developments that emphasise lifestyle, design, and service excellence.
Director of strategy at Whiteland Corporation, Mr. Sudeep Bhatt, said that the rising demand for lifestyle-driven, globally benchmarked living spaces underscores the enormous opportunity for India to emerge as a global hub for branded residences. Whiteland's move to partner with Marriott International to launch Westin Residences Gurugram is not only one of India's first but also globally the largest Westin-branded residences and the country's largest standalone branded residential development.
Frequently Asked Questions
What is driving the growth of branded luxury residences in India?
The growth is driven by the appeal of resort-style living, particularly in the mid-scale to upper mid-scale segments. Investment-focused buyers are increasingly favouring rental programmes, and global brands like Marriott's Ritz-Carlton and St Regis are expanding into India, leveraging their overseas dominance.
Which global brands are expanding into India's luxury real estate market?
Global brands such as Marriott's Ritz-Carlton, St Regis, and Westin are expanding into India, bringing their high standards of service and luxury to the Indian market.
What is the projected growth of branded luxury residences in India by 2031?
India is projected to see a growth of nearly 200% in branded luxury residences by 2031, according to Savills India, a leading real estate services provider.
How does the APAC region compare to other regions in terms of branded residential activity?
While APAC accounted for nearly a quarter of branded residences globally from 2018 to 2020, it has begun conceding market share to the Middle East and Africa. However, APAC ranks twice as many countries in the top 30 for branded residential activity, offering substantial opportunities for ultra-luxury residential developments.
What is the significance of the Westin Residences Gurugram project?
The Westin Residences Gurugram, developed by Whiteland Corporation in partnership with Marriott International, is not only one of India's first branded residences but also the largest Westin-branded residences globally and the country's largest standalone branded residential development.
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