The Maharashtra High Court has dismissed Asian Paints' plea to quash an ongoing antitrust inquiry, reinforcing the Competition Commission of India's investigation into the company's alleged abuse of its dominant market position.
Asian PaintsAntitrust InquiryCompetition Commission Of IndiaBirla OpusMarket ShareReal Estate MaharashtraSep 11, 2025

The main issue is that Asian Paints is alleged to have abused its dominant market position by offering discounts and incentives to dealers, which competitors argue is unfair and exploitative.
The complaint was filed by Birla Opus, a rival paints company and a subsidiary of Grasim Industries, part of the Aditya Birla Group.
Asian Paints argued that the CCI officials damaged its reputation by publishing and then deleting allegations against its CEO from the investigation order.
The High Court in Mumbai dismissed Asian Paints' plea, finding no merit in the company's arguments and allowing the antitrust inquiry to continue.
Rapid infrastructure and real estate growth in India have made the paints business a lucrative sector worth around $9.5 billion, with Birla Opus gaining a significant market share and challenging Asian Paints' dominance.

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