Indian Wedding Planners Shift Away from Turkey: A $90 Million Loss for the Ally of Pakistan

Why are Indian wedding planners avoiding Turkey? A: Indian wedding planners are avoiding Turkey due to the country's support for Pakistan during Operation Sindoor and the subsequent tensions between India and Pakistan. This has led to a boycott of Turkish destinations and products by Indian traders and business leaders. Q: How much revenue does Turkey stand to lose from the cancellation of Indian weddings? A: Turkey faces potential direct losses of up to $90 million from the cancellation of Indian weddings, with each wedding valued at approximately $3 million. Q: What is the typical cost of an Indian wedding in Turkey? A: A typical Indian wedding package for 100 guests in Turkey starts at €350,000 ($385,000), which is significantly higher than the cost of local Turkish weddings, which generally range between $1,600 and $5,400. Q: How has the Indian wedding market in Turkey grown over the years? A: The Indian wedding market in Turkey has expanded nearly 300% from just 13 weddings in 2018 to 50 in 2024, generating close to $150 million in revenue last year. Q: What other actions are Indian businesses taking against Turkey? A: In addition to avoiding Turkish destinations for weddings, Indian businesses are also removing Turkish brands from their platforms and suspending sales of major Turkish apparel brands such as LC Waikiki, Koton, Mavi, and Trendyol.

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