Indian Women Increasingly Turn to Real Estate as a Top Investment Choice
With growing independence and higher disposable incomes, 70% of Indian women now prefer residential real estate for investment, according to a recent Anarock report. This trend highlights the strong preference for housing over other investment asset class
Real EstateInvestmentWomenHousing MarketAnarockReal Estate NewsFeb 27, 2025
A recent report from Anarock, the 'Consumer Sentiment Survey' from H2 2024, reveals that 70% of women now prefer residential real estate for investment.
This shift underscores a significant change in the investment patterns of women in India, who have traditionally been key decision-makers in the home-buying process but now increasingly make independent property purchases.
While women have always played a crucial role in the home-buying process, the latest survey highlights a new trend.
A significant majority (69%) of these women are end-users, though investors are not far behind, with a 31% share.
This is a notable change from the H2 2022 survey, where the end-use-to-investment ratio was 79 21.
Anuj Puri, Chairman of Anarock Group, commented, “Even more remarkable is their firm preference for housing over the other popular investment asset classes Indians gravitate to.”
The recent decline in the stock market, which has seen a significant downturn after a bull run in 2022, has further solidified women's confidence in real estate as a stable and profitable investment.
“Women have unerringly picked the winning ticket in housing,” Puri added.
The only other asset class that has seen a notable uptick in popularity among women is gold, whose appeal has risen from 8% in the H2 2022 survey to slightly over 12% in the H2 2024 edition.
The survey also revealed a growing interest in premium and luxury homes among women.
At least 52% of women respondents preferred homes priced above Rs 90 lakh, a significant increase from 47% in the H2 2022 survey.
About 33% of aspiring women homebuyers look for properties priced between Rs 90 lakh and Rs 1.5 crore, while 11% prefer homes priced between Rs 1.5 crore and Rs 2.5 crore.
Interestingly, at least 8% of women are looking to buy homes priced Rs 2.5 crore and above, a strong indicator of the growth of India's women High Net-Worth Individuals (HNIs).
This trend not only reflects the financial independence and growing purchasing power of women in India but also highlights the potential for the real estate market to cater to a broader and more diverse set of buyers.
As women continue to make independent property purchases, the real estate sector in India is likely to see further innovations and developments tailored to meet their unique needs and preferences.
In conclusion, the Anarock 'Consumer Sentiment Survey' from H2 2024 provides valuable insights into the changing dynamics of the Indian real estate market, particularly in the context of women's investment preferences.
With a growing number of women choosing residential real estate as a preferred investment, the market is poised for significant growth and transformation in the coming years.
Frequently Asked Questions
Why are Indian women increasingly investing in residential real estate?
Indian women are increasingly investing in residential real estate due to growing independence, higher disposable incomes, and a strong preference for housing as a stable investment, especially in the wake of recent stock market declines.
What percentage of women investors prefer residential real estate according to the Anarock survey?
According to the Anarock 'Consumer Sentiment Survey' from H2 2024, 70% of women investors prefer residential real estate.
What is the end-use-to-investment ratio for women homebuyers as per the survey?
The end-use-to-investment ratio for women homebuyers, as per the survey, is 69:31, with 69% being end-users and 31% being investors.
How has the popularity of gold as an investment among women changed from H2 2022 to H2 2024?
The popularity of gold as an investment among women has increased from 8% in H2 2022 to slightly over 12% in H2 2024.
What is the price range of homes preferred by the majority of women respondents?
The majority of women respondents prefer homes priced above Rs 90 lakh, with 52% of respondents indicating this preference. About 33% look for properties priced between Rs 90 lakh and Rs 1.5 crore.
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