India's Job Market Shifts as AI Roles Gain Traction
Hiring for entry-level roles in non-IT industries like hospitality, media, and real estate is surging, while AI-driven roles are gaining attention in the Indian job market.
Job MarketArtificial IntelligenceHiring TrendsNonit IndustriesEntrylevel RolesReal EstateOct 03, 2025
The broader job landscape is also changing. IT, which once made up more than half of Naukri’s JobSpeak index, now contributes about 35%, reflecting a shift towards other industries. Urban services are driving growth, with non-IT sectors such as hospitality, media, fast-moving consumer goods (FMCG), and real estate absorbing more talent.
Overall hiring has picked up pace, rising 10% in September compared with 3% in August and 7% in July. The momentum is being led by insurance at 25% growth for the quarter, BPO at 18%, and hospitality at 22%, while healthcare at 7%, pharma at 5%, and oil & gas at 8% for the quarter also remained resilient.
Auto hiring stayed flat, and IT growth was muted, but freshers finally found some relief. According to Goyal, hiring for entry-level roles surged in September in non-IT industries, with hospitality up 46%, media and entertainment 45%, real estate 42%, and FMCG 39%. This marks a welcome revival in fresher demand after months of subdued activity.
The Naukri JobSpeak Index is a monthly measure of white-collar hiring trends in India. It is based on data from new job postings and recruiter searches on Naukri.com, one of India’s largest job portals. Info Edge India has a market capitalisation of about ₹86,152 crore, with its shares down nearly 19% over the past year.
This shift in the job market highlights the evolving nature of employment in India, with a growing emphasis on diverse sectors and the potential integration of AI in various roles. As the job market continues to adapt, it is crucial for both job seekers and employers to stay informed and flexible to meet the changing demands.
Frequently Asked Questions
What is the Naukri JobSpeak Index?
The Naukri JobSpeak Index is a monthly measure of white-collar hiring trends in India. It is based on data from new job postings and recruiter searches on Naukri.com, one of India’s largest job portals.
Which sectors are seeing the most growth in hiring?
Sectors such as insurance, BPO, and hospitality are seeing the most growth in hiring. Insurance grew by 25% for the quarter, BPO by 18%, and hospitality by 22%.
How has the IT sector's contribution to the Naukri JobSpeak Index changed?
The IT sector's contribution to the Naukri JobSpeak Index has decreased from more than 50% to about 35%, reflecting a shift towards other industries.
What is the impact of AI on the job market according to Pawan Goyal?
According to Pawan Goyal, while AI-driven roles are increasingly discussed, their impact on conventional jobs such as business process outsourcing (BPO) is yet to be fully realized.
How has hiring for entry-level roles in non-IT industries performed in September?
Hiring for entry-level roles in non-IT industries surged in September, with hospitality up 46%, media and entertainment 45%, real estate 42%, and FMCG 39%.
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