A recent UBS report, 'India Economic Perspectives: Five Key Questions for the Indian Economy,' highlights the evolving consumption trends in India. The affluent segment is showing signs of fatigue, while lower-income groups may see a boost due to increase
IndiaKshaped ConsumptionUbs ReportEconomic TrendsConsumer SentimentReal Estate NewsOct 18, 2024

The K-shaped consumption pattern refers to the divergent economic outcomes for different segments of the population. In India, it indicates that while affluent consumers are showing signs of fatigue, lower-income groups are seeing a boost in demand.
Factors such as strong monsoons, rising public expenditure, and increased social welfare spending are contributing to the boost in demand for lower-income segments in India.
Tanvee Gupta Jain is the Chief India Economist at UBS Securities India. She provides insights into the evolving consumption trends post-pandemic and discusses the key findings of the UBS report.
The report highlights that household savings are transitioning from bank deposits to alternative asset classes, influenced by the Reserve Bank of India's monetary policies.
The key challenges include maintaining fiscal discipline and addressing the K-shaped consumption pattern. Opportunities lie in stimulating demand in lower-income groups and implementing sustainable growth strategies.

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