India's Luxury Housing Boom Drives Premium Home Product Demand
India's luxury real estate market is experiencing robust growth, leading to a surge in demand for premium home products such as kitchenware, bath fittings, tiles, furniture, and interiors.
Luxury Real EstatePremium Home ProductsInterior DesignAffluent BuyersIntegrated SolutionsReal Estate NewsSep 16, 2025
Swapneel Nagarkar, business head & executive vice-president, Interio by Godrej, said, “The luxury housing surge has created strong demand for our furniture solutions. Customers investing ₹3-5 crore in homes want furniture that matches their lifestyle expectations. Increasingly, we are seeing requests for integrated solutions rather than individual purchases, where everything works together from Day 1.”
The market’s demand is heavily concentrated in 2 and 3 bedroom, hall, kitchen (BHK) units, which make up 95 per cent of the market. This trend is not just about buying a home; it’s about creating a lifestyle. Homebuyers are looking for high-quality, durable, and aesthetically pleasing products that enhance their living experience.
According to industry experts, the rise in luxury housing is driven by a combination of factors, including economic stability, increased disposable income, and a growing preference for premium living. This has led to a significant increase in the number of premium home product brands entering the market, offering a wide range of options to cater to the diverse needs of luxury homebuyers.
One such brand is Kohler, which has seen a notable increase in demand for its premium bath fittings and fixtures. Rohit Kulkarni, marketing director at Kohler India, said, “We have witnessed a significant uptick in demand for our premium products, especially in the luxury housing segment. Homebuyers are looking for products that not only look good but also offer advanced features and functionalities.”
Similarly, brands like Villeroy & Boch, which specialize in high-end bathroom solutions, have also reported a surge in demand. The company’s focus on innovation and quality has resonated well with the luxury homebuyers, who are willing to pay a premium for products that align with their lifestyle aspirations.
The trend is not limited to just kitchenware and bath fittings. There is a growing demand for premium tiles, which are not only aesthetically pleasing but also durable and easy to maintain. Companies like Kajaria Tiles have been at the forefront of this trend, offering a wide range of premium tiles that cater to the needs of luxury homebuyers.
In the furniture segment, brands like Interio by Godrej and IKEA have seen a significant increase in demand for their premium offerings. These brands are not just selling individual pieces but are providing integrated solutions that include everything from furniture to decor, ensuring a cohesive and stylish living environment.
The growth in the luxury housing market has also led to an increase in the demand for interior design services. Homebuyers are increasingly turning to professional interior designers to help them create a home that reflects their personal style and meets their lifestyle needs. This has led to a boom in the interior design industry, with many new players entering the market to cater to the growing demand.
In conclusion, the luxury housing boom in India is not just about buying a home; it’s about creating a lifestyle. The surge in demand for premium home products is a testament to the changing preferences of homebuyers, who are willing to invest in high-quality, durable, and aesthetically pleasing products that enhance their living experience.
Frequently Asked Questions
What is driving the growth in India's luxury real estate market?
The growth in India's luxury real estate market is driven by a combination of factors, including economic stability, increased disposable income, and a growing preference for premium living.
Which types of home products are experiencing a surge in demand?
Premium brands across kitchenware, bath fittings, tiles, furniture, and interiors are experiencing a surge in demand as affluent buyers increasingly splurge on upscale residences.
How are homebuyers' preferences changing in the luxury housing segment?
Homebuyers in the luxury housing segment are looking for high-quality, durable, and aesthetically pleasing products that enhance their living experience. They are also increasingly turning to professional interior designers to create a home that reflects their personal style.
What is the role of integrated solutions in the luxury housing market?
Integrated solutions, where everything works together from Day 1, are becoming increasingly popular in the luxury housing market. Homebuyers are looking for comprehensive solutions that include everything from furniture to decor, ensuring a cohesive and stylish living environment.
How is the interior design industry benefiting from the luxury housing boom?
The luxury housing boom has led to a significant increase in the demand for interior design services. Homebuyers are turning to professional interior designers to help them create a home that reflects their personal style and meets their lifestyle needs, leading to a boom in the interior design industry.
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