Infra.Market: Leveraging AI, IoT, and Smart Delivery to Revolutionize the Construction Materials Industry
Infra.Market, a Thane-based tech-enabled building materials platform, is transforming the way infrastructure, real estate, and retail projects source materials. The company's investments in automation, IoT, and AI are already yielding measurable results, enhancing operational efficiency and customer satisfaction.
AiIotConstruction MaterialsDigital TransformationInframarketReal EstateMay 26, 2025
Real Estate:Infra.Market, a tech-enabled building materials platform, is betting big on technology for growth and innovation. As a construction materials platform, the Thane-based company which supplies materials to major projects like Mumbai Metro and Foxconn, is transforming the way infrastructure, real estate, and retail projects source materials, delivering speed, scale, and service, all under one roof. Earlier this year, the company raised ₹1,050 crore in pre-IPO funding, valuing it at ₹24,147 crore, backed by investors, including Tiger Global, Nuvama, and Nikhil Kamath, among others. The company is working with eight investment banks for their upcoming public listing and is expected to file with the Securities and Exchange Board of India (SEBI) soon.
In an interview with TechCircle, Satya Kaliki, Chief Technology Officer (CTO), Infra.Market, discusses how the company leverages automation, Internet of Things (IoT), and Artificial Intelligence (AI) to scale its business operations and the firm’s technology roadmap ahead.
What technologies are you most excited about for your organisation and the sector?
We are truly energised by the game-changing power of automation, IoT, and AI in revolutionising the construction materials space. These technologies are helping us bring a traditionally unorganised sector into a more structured, efficient, and transparent ecosystem. IoT-enabled batching systems, geo-fencing for logistics, and AI-powered data insights are already driving real-time decision-making and predictive planning. What excites us most is how these innovations are creating ripple effects, empowering our channel partners, improving quality control, and ensuring accessibility even in the remotest parts of India. It’s not just about staying ahead of the curve; it’s about building a future-ready platform that redefines how construction materials are sourced and delivered.
Is your company's tech budget growing this year? Is that number higher, lower, or the same as the last few years?
We leverage automation, IoT, and AI to transform the sourcing, manufacturing, and delivery of construction materials across India. Initially a demand aggregation platform for third-party brands, we pivoted to backward integration due to quality, delivery, and logistical challenges. We now operate over 250 manufacturing facilities with over 15 product categories, including concrete, AAC blocks, steel, pipes and fittings, MDF, plywood, laminates, tiles, sanitaryware, designer hardware, electricals, modular kitchens, appliances, and consumer durables. Technology underpins our operations, with an in-house tech stack integrating manufacturing, logistics, and customer interfaces for real-time tracking, predictive demand planning, and data-driven decisions. Our IoT-enabled batching systems, geo-fenced logistics, and AI-led analytics facilitate over 10,000 daily deliveries. This technology enhances operational efficiency and drives upselling and cross-selling.
Which areas in technology will be your focus this year and why?
This year, our technology focus will be on further enhancing our platform to create a seamless ecosystem for all stakeholders, building agentic AI into our Apps, improving our data infrastructure to support advanced analytics, and expanding our IoT applications for better quality control and logistics. These areas are critical because they directly address the inefficiencies and lack of transparency that have historically challenged the construction materials industry. We aim to deliver greater value to our customers, partners, and the industry as a whole.
Tell us about your tech team and their capabilities. Also, are you planning any expansion in the coming year?
Our tech team comprises over 150 professionals, largely based out of Bengaluru with expertise spanning platform development, data analytics and data science, AI/Machine Learning (ML), IoT, cloud computing, and cybersecurity. We are continuously evaluating our needs and anticipate expanding our team in the next year through strategic hiring and by investing in upskilling programs to ensure our existing talent remains at the forefront of technological advancements in the sector.
What kind of innovation are you bringing with technology as an enabler? Can you provide 1-2 recent examples of technology improving business revenue or customer experience?
Technology is central to our strategy, driving transparency, speed, and control across the construction materials supply chain. This holistic integration streamlines operations and enhances customer value. Our strategy focuses on capturing a larger share of each project's material spend, not just dominating individual categories. We leverage our category leadership in products like Concrete, AAC Blocks, and Tiles by engaging with projects early, especially with Concrete from our 200-plus RMC plants. As projects evolve, we offer a comprehensive range of materials (AAC blocks, plumbing, tiles, paint, modular kitchens) and use technology to ensure seamless transitions between business units. This integrated system improves efficiency and enables cross-selling, increasing revenue per project.
Automation and IoT integration in our concrete batching plants have minimised human error, ensuring consistent quality and building customer confidence, particularly among large contractors. The Phoenix Sales Navigator App has revolutionised sales by providing real-time access to inventory, pricing, and order updates, improving turnaround and conversion rates. Predictive analytics and demand planning optimise inventory, reduce stockouts, and enhance customer satisfaction, enabling us to scale to over 10,000 daily deliveries and drive overall efficiency and quality.
On a scale of 1 to 10, where would you place your organisation in terms of its digital transformation journey, and how did you achieve that?
We have made significant strides by embedding technology into every layer of our business from automated manufacturing and real-time logistics tracking to data-driven demand forecasting and a seamless sales and order management system powered by our in-house platforms. Our comprehensive tech ecosystem has transformed Infra.Market into more than just a materials supplier; it’s a one-stop solution serving a diverse range of stakeholders. Much like how mobility was revolutionised in India by aggregating fragmented transportation services, Infra.Market is bringing that level of disruption to the construction materials space. We are streamlining a highly fragmented supply chain through a technology-first approach that enhances transparency, efficiency, and scale.
Our investments in automation, IoT-enabled batching plants, predictive analytics, and smart delivery systems are already delivering measurable impact both in terms of operational excellence and customer satisfaction. Yet, we see this as a journey, not a destination. The remaining gap reflects our roadmap to further embed AI, deep learning, and next-gen supply chain automation. Given these achievements and the momentum, we have built, I would place Infra.Market at a strong 8 out of 10 on the digital transformation scale with a clear vision to hit 10 as we continue to innovate.
When looking at competitor benchmarking, which key technology areas do you see a need to improve?
Infra.Market is building India’s first multi-product, multi-channel construction materials platform, a one-stop platform designed to meet every construction need, from foundation to finish. While the sector continues to operate in silos or limited product categories, our comprehensive product range combined with tech-driven capabilities gives us a distinct edge in terms of quality control, pricing, and consistency. That said, as we benchmark ourselves against both traditional players and emerging tech-led platforms, we see significant opportunities to double down on advanced data infrastructure, AI-led personalisation, and dynamic pricing models. These are areas where global retail and e-commerce companies have set a high bar, and the construction materials sector can benefit tremendously by adopting similar innovations tailored to its complexities.
While we are ahead in platform breadth and operational control, the next leap will come from pushing boundaries in intelligent automation, real-time personalisation, and scalable data-led insights.
What is your technology roadmap for the next 1-2 years?
Our tech roadmap for the next two years focuses on building agentic AI into our apps, deepening automation, scaling predictive analytics, and embedding IoT across our supply chain. We're committed to staying ahead by investing in technologies that enhance visibility, improve efficiency, and drive smarter decision-making.
We are strengthening our data infrastructure and developing AI-driven tools to refine demand forecasting, optimise inventory, and automate procurement. IoT integration will track product movement, monitor equipment health, and ensure just-in-time delivery.
We will continue to invest in AI, automation, and data science to shape the construction ecosystem and build a tech-first building materials platform that redefines how India sources and scales construction.
In an interview with TechCircle, Satya Kaliki, Chief Technology Officer (CTO), Infra.Market, discusses how the company leverages automation, Internet of Things (IoT), and Artificial Intelligence (AI) to scale its business operations and the firm’s technology roadmap ahead.
What technologies are you most excited about for your organisation and the sector?
We are truly energised by the game-changing power of automation, IoT, and AI in revolutionising the construction materials space. These technologies are helping us bring a traditionally unorganised sector into a more structured, efficient, and transparent ecosystem. IoT-enabled batching systems, geo-fencing for logistics, and AI-powered data insights are already driving real-time decision-making and predictive planning. What excites us most is how these innovations are creating ripple effects, empowering our channel partners, improving quality control, and ensuring accessibility even in the remotest parts of India. It’s not just about staying ahead of the curve; it’s about building a future-ready platform that redefines how construction materials are sourced and delivered.
Is your company's tech budget growing this year? Is that number higher, lower, or the same as the last few years?
We leverage automation, IoT, and AI to transform the sourcing, manufacturing, and delivery of construction materials across India. Initially a demand aggregation platform for third-party brands, we pivoted to backward integration due to quality, delivery, and logistical challenges. We now operate over 250 manufacturing facilities with over 15 product categories, including concrete, AAC blocks, steel, pipes and fittings, MDF, plywood, laminates, tiles, sanitaryware, designer hardware, electricals, modular kitchens, appliances, and consumer durables. Technology underpins our operations, with an in-house tech stack integrating manufacturing, logistics, and customer interfaces for real-time tracking, predictive demand planning, and data-driven decisions. Our IoT-enabled batching systems, geo-fenced logistics, and AI-led analytics facilitate over 10,000 daily deliveries. This technology enhances operational efficiency and drives upselling and cross-selling.
Which areas in technology will be your focus this year and why?
This year, our technology focus will be on further enhancing our platform to create a seamless ecosystem for all stakeholders, building agentic AI into our Apps, improving our data infrastructure to support advanced analytics, and expanding our IoT applications for better quality control and logistics. These areas are critical because they directly address the inefficiencies and lack of transparency that have historically challenged the construction materials industry. We aim to deliver greater value to our customers, partners, and the industry as a whole.
Tell us about your tech team and their capabilities. Also, are you planning any expansion in the coming year?
Our tech team comprises over 150 professionals, largely based out of Bengaluru with expertise spanning platform development, data analytics and data science, AI/Machine Learning (ML), IoT, cloud computing, and cybersecurity. We are continuously evaluating our needs and anticipate expanding our team in the next year through strategic hiring and by investing in upskilling programs to ensure our existing talent remains at the forefront of technological advancements in the sector.
What kind of innovation are you bringing with technology as an enabler? Can you provide 1-2 recent examples of technology improving business revenue or customer experience?
Technology is central to our strategy, driving transparency, speed, and control across the construction materials supply chain. This holistic integration streamlines operations and enhances customer value. Our strategy focuses on capturing a larger share of each project's material spend, not just dominating individual categories. We leverage our category leadership in products like Concrete, AAC Blocks, and Tiles by engaging with projects early, especially with Concrete from our 200-plus RMC plants. As projects evolve, we offer a comprehensive range of materials (AAC blocks, plumbing, tiles, paint, modular kitchens) and use technology to ensure seamless transitions between business units. This integrated system improves efficiency and enables cross-selling, increasing revenue per project.
Automation and IoT integration in our concrete batching plants have minimised human error, ensuring consistent quality and building customer confidence, particularly among large contractors. The Phoenix Sales Navigator App has revolutionised sales by providing real-time access to inventory, pricing, and order updates, improving turnaround and conversion rates. Predictive analytics and demand planning optimise inventory, reduce stockouts, and enhance customer satisfaction, enabling us to scale to over 10,000 daily deliveries and drive overall efficiency and quality.
On a scale of 1 to 10, where would you place your organisation in terms of its digital transformation journey, and how did you achieve that?
We have made significant strides by embedding technology into every layer of our business from automated manufacturing and real-time logistics tracking to data-driven demand forecasting and a seamless sales and order management system powered by our in-house platforms. Our comprehensive tech ecosystem has transformed Infra.Market into more than just a materials supplier; it’s a one-stop solution serving a diverse range of stakeholders. Much like how mobility was revolutionised in India by aggregating fragmented transportation services, Infra.Market is bringing that level of disruption to the construction materials space. We are streamlining a highly fragmented supply chain through a technology-first approach that enhances transparency, efficiency, and scale.
Our investments in automation, IoT-enabled batching plants, predictive analytics, and smart delivery systems are already delivering measurable impact both in terms of operational excellence and customer satisfaction. Yet, we see this as a journey, not a destination. The remaining gap reflects our roadmap to further embed AI, deep learning, and next-gen supply chain automation. Given these achievements and the momentum, we have built, I would place Infra.Market at a strong 8 out of 10 on the digital transformation scale with a clear vision to hit 10 as we continue to innovate.
When looking at competitor benchmarking, which key technology areas do you see a need to improve?
Infra.Market is building India’s first multi-product, multi-channel construction materials platform, a one-stop platform designed to meet every construction need, from foundation to finish. While the sector continues to operate in silos or limited product categories, our comprehensive product range combined with tech-driven capabilities gives us a distinct edge in terms of quality control, pricing, and consistency. That said, as we benchmark ourselves against both traditional players and emerging tech-led platforms, we see significant opportunities to double down on advanced data infrastructure, AI-led personalisation, and dynamic pricing models. These are areas where global retail and e-commerce companies have set a high bar, and the construction materials sector can benefit tremendously by adopting similar innovations tailored to its complexities.
While we are ahead in platform breadth and operational control, the next leap will come from pushing boundaries in intelligent automation, real-time personalisation, and scalable data-led insights.
What is your technology roadmap for the next 1-2 years?
Our tech roadmap for the next two years focuses on building agentic AI into our apps, deepening automation, scaling predictive analytics, and embedding IoT across our supply chain. We're committed to staying ahead by investing in technologies that enhance visibility, improve efficiency, and drive smarter decision-making.
We are strengthening our data infrastructure and developing AI-driven tools to refine demand forecasting, optimise inventory, and automate procurement. IoT integration will track product movement, monitor equipment health, and ensure just-in-time delivery.
We will continue to invest in AI, automation, and data science to shape the construction ecosystem and build a tech-first building materials platform that redefines how India sources and scales construction.
Frequently Asked Questions
What is Infra.Market's primary focus in terms of technology?
Infra.Market focuses on leveraging automation, IoT, and AI to transform the sourcing, manufacturing, and delivery of construction materials, enhancing operational efficiency and customer satisfaction.
How does Infra.Market use IoT in its operations?
Infra.Market uses IoT for real-time logistics tracking, quality control, and just-in-time delivery, ensuring consistent performance and customer trust.
What recent technological innovation has improved business revenue for Infra.Market?
The Phoenix Sales Navigator App, which provides real-time access to inventory, pricing, and order updates, has significantly improved turnaround and conversion rates, boosting revenue.
What is Infra.Market's current digital transformation status?
Infra.Market is at a strong 8 out of 10 on the digital transformation scale, with a clear vision to hit 10 by further embedding AI, deep learning, and next-gen supply chain automation.
What are the key areas Infra.Market plans to improve in the next 1-2 years?
Infra.Market plans to focus on building agentic AI into its apps, deepening automation, scaling predictive analytics, and embedding IoT across its supply chain to enhance visibility and efficiency.
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