Interio Simplifies Home Buying with Ready-to-Furnish Flat Solutions
Interio, a leading home and office furniture brand, launches Ready-to-Furnish Flat Solutions in collaboration with major real estate developers across India, offering fully furnished and customizable homes.
Home BuyingReadytofurnishReal EstateInterioGodrejReal EstateJul 29, 2025
Commenting on the initiative, Swapneel Nagarkar, Business Head and Executive Vice President, Interio said, “This initiative reflects our commitment to delivering superior value to the modern Indian homebuyer. Today’s homeowners seek spaces that reflect their evolving lifestyles, where functionality meets style, and technology enhances comfort. By integrating our thoughtfully designed and stylish products early in the home-buying journey, we empower customers to easily visualize and personalize their living spaces. Our technology-enabled solutions, combined with immersive physical touchpoints like curated model flats, offer the ideal balance of digital convenience and real-world experience, redefining what ‘move-in ready’ truly means for the aspirations of modern Indian homes.”
Interio has already secured 50+ partnerships with prominent developers across India, including BMR Projects and Arjun Infra in Ongole (Andhra Pradesh), The Park View in Vijayawada (Andhra Pradesh), and Utkal GreenEx in Bhubaneswar (Odisha), with additional collaborations underway.
With over 50% of Interio’s business driven by new homebuyers, the brand recognized a unique opportunity to engage with customers at the moment of home possession. The offering includes a comprehensive range of products from modular and standard bedroom furniture, steel and wooden wardrobes, and modular kitchens to living and dining sets engineered for optimal space utilization and modern aesthetics. Customers can personalize their homes using Interio’s modular solutions, such as UPMODS beds, Kreation X3 wardrobes, modular sofas, and dining sets customized to suit specific flat layouts. Through tools like the 3D Room Planner and Product Configurator, buyers can digitally visualize their selections, making the design process intuitive and engaging.
The Ready-to-Furnish Flat Solutions offer significant benefits in terms of value and convenience. Curated furniture collections, exclusive package pricing, and pre-designed layouts reduce the time and effort required to set up a new home. Depending on customization and volume, delivery and installation can be completed within 2 days to 4 weeks. Interio has also partnered with financial institutions to offer attractive EMI and NCEMI plans, tailored specifically for new homebuyers.
Launched in major metros, the service will soon expand to Tier II cities through Interio’s extensive dealer network. Offered at the time of possession, furnishings are available either as standard inclusions or optional upgrades, depending on the developer partnership. Each package is tailored to individual projects, ensuring a personalized fit aligned with the home’s dimensions and décor. Interio then manages the installation end-to-end, enabling customers to move into homes that are not just functional, but thoughtfully styled to reflect modern Indian sensibilities.
Frequently Asked Questions
What is Interio's Ready-to-Furnish Flat Solutions?
Interio's Ready-to-Furnish Flat Solutions is a service that offers fully furnished and customizable homes in collaboration with leading real estate developers. It aims to simplify the home-buying experience by integrating furniture with interiors, providing customization, affordability, and tech-enabled convenience.
Which cities are included in this initiative?
The initiative includes major cities such as Mumbai, Pune, Bangalore, Delhi NCR, and Hyderabad, with plans to expand to Tier II cities through Interio’s extensive dealer network.
What are the benefits of Interio's Ready-to-Furnish Flat Solutions?
The benefits include curated furniture collections, exclusive package pricing, pre-designed layouts, and the ability to customize and visualize selections through digital tools. Delivery and installation can be completed within 2 days to 4 weeks, and financial options like EMI and NCEMI plans are available.
How does Interio ensure personalized fit for each home?
Interio tailors each package to individual projects, ensuring a personalized fit aligned with the home’s dimensions and décor. They manage the installation end-to-end, enabling customers to move into homes that are both functional and stylish.
What tools does Interio provide for homebuyers?
Interio provides tools like the 3D Room Planner and Product Configurator, which allow buyers to digitally visualize their selections, making the design process intuitive and engaging.
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