ITC Limited, a leading diversified conglomerate, has announced the acquisition of Century Pulp & Paper (CPP) from Aditya Birla Real Estate Limited (ABREL). This strategic move aims to strengthen ITC's presence in the paperboard market and align with its commitment to sustainability and innovation.
ItcCentury Pulp PaperAditya Birla Real EstatePaperboardSustainable PackagingReal EstateMar 31, 2025

The main goal of ITC's acquisition of Century Pulp & Paper is to strengthen its paperboard business, enhance its sustainable manufacturing capabilities, and expand its market presence in the paper and packaging industry.
The acquisition will provide ITC with advanced technology, robust manufacturing infrastructure, and access to CPP’s extensive customer base and distribution network, further solidifying its leadership in the paper and packaging sector.
ITC is committed to sustainable business practices and eco-friendly technologies. The addition of CPP’s assets will further enhance ITC’s ability to produce environmentally responsible paperboard products and contribute to the United Nations Sustainable Development Goals (SDGs).
The acquisition is subject to regulatory approvals and is expected to be completed in the coming months.
ITC plans to leverage CPP’s assets to enhance its product portfolio, tap into new markets, and explore innovative applications for its paperboard products, all while maintaining a focus on sustainability and ethical business practices.

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