Jerome Bigio Joins Warner Bros. Discovery as SVP Marketing, APAC
Jerome Bigio has been appointed as Senior Vice President of Marketing, APAC at Warner Bros. Discovery, bringing his extensive experience in entertainment marketing to the company.
Jerome BigioWarner Bros DiscoveryApacMarketingEntertainmentReal Estate NewsMay 17, 2025
With a proven track record in building impactful marketing strategies across Asia-Pacific, Jerome brings a wealth of regional experience and leadership to his new role. His expertise in creating localized and innovative campaigns is expected to significantly enhance Warner Bros. Discovery’s marketing vision in the region.
Prior to this, he served as Senior Director of Marketing for Southeast Asia, Taiwan, and Hong Kong at Netflix, where he played a pivotal role in expanding the brand’s footprint and engagement across key Asian markets. During his tenure at Netflix, Jerome spearheaded numerous successful marketing campaigns that resonated with diverse audiences, driving significant growth and brand loyalty.
Warner Bros. Discovery, a leading media and entertainment company, is known for its extensive portfolio of iconic brands and content. The company’s presence in the Asia-Pacific region is crucial for its global strategy, and Jerome’s appointment is a strategic move to strengthen its marketing efforts and deepen its connection with local audiences.
In his new role, Jerome will be responsible for overseeing the development and execution of marketing strategies across the APAC region. This includes leveraging data-driven insights to create tailored campaigns that resonate with local cultures and consumer preferences. His focus will be on enhancing brand awareness, driving audience engagement, and fostering a strong community of loyal fans.
Jerome’s appointment is expected to bring a fresh perspective and innovative approach to Warner Bros. Discovery’s marketing initiatives. His experience in the industry and deep understanding of the APAC market make him well-suited to lead the company’s marketing efforts in the region. With his leadership, Warner Bros. Discovery aims to continue its momentum in delivering world-class entertainment experiences to audiences across Asia-Pacific.
As the media landscape continues to evolve, Jerome’s role will be crucial in navigating the challenges and opportunities presented by digital transformation and changing consumer behaviors. His ability to adapt and innovate will be key to ensuring that Warner Bros. Discovery remains at the forefront of the entertainment industry in the APAC region.
Overall, Jerome Bigio’s appointment as SVP Marketing, APAC at Warner Bros. Discovery is a significant step for the company, and his contributions are expected to drive growth and success in the region for years to come.
Frequently Asked Questions
Who is Jerome Bigio?
Jerome Bigio is a seasoned marketing professional with extensive experience in the entertainment industry. He has recently been appointed as Senior Vice President of Marketing, APAC at Warner Bros. Discovery.
What was Jerome Bigio's previous role?
Before joining Warner Bros. Discovery, Jerome Bigio served as Senior Director of Marketing for Southeast Asia, Taiwan, and Hong Kong at Netflix.
What is the role of a Senior Vice President of Marketing, APAC at Warner Bros. Discovery?
The role involves overseeing the development and execution of marketing strategies across the Asia-Pacific region, enhancing brand awareness, driving audience engagement, and fostering a strong community of loyal fans.
What is Warner Bros. Discovery known for?
Warner Bros. Discovery is a leading media and entertainment company known for its extensive portfolio of iconic brands and content, including popular movies, TV shows, and streaming services.
How does Jerome Bigio's appointment benefit Warner Bros. Discovery in the APAC region?
Jerome Bigio's appointment brings a wealth of regional experience and leadership to Warner Bros. Discovery, expected to strengthen the company's marketing vision and enhance its connection with diverse audiences through innovative and localized campaigns.
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