Jerome Bigio Joins Warner Bros. Discovery as SVP Marketing, APAC
Jerome Bigio, a seasoned marketing professional, has been appointed as Senior Vice President of Marketing, APAC at Warner Bros. Discovery. His extensive experience in the entertainment industry is set to elevate the company's marketing strategies in the region.
MarketingEntertainmentWarner Bros DiscoveryApacJerome BigioReal Estate NewsMay 17, 2025
Announcing the move on LinkedIn, Jerome expressed, “I’m happy to share that I’m starting a new position as SVP Marketing, APAC at Warner Bros. Discovery!” This new role is a testament to his extensive experience and leadership in the industry.
With a proven track record in building impactful marketing strategies across Asia-Pacific, Jerome brings a wealth of regional experience to his new position. His expertise in developing and executing innovative marketing campaigns will be crucial in strengthening Warner Bros. Discovery’s presence in the region.
Prior to this, he served as Senior Director of Marketing for Southeast Asia, Taiwan, and Hong Kong at Netflix. During his tenure, Jerome played a pivotal role in expanding the brand’s footprint and engagement across key Asian markets. His strategic approach and deep understanding of local consumer behavior have been instrumental in Netflix’s success in these regions.
His appointment is expected to strengthen Warner Bros. Discovery’s marketing vision in the region and enhance its connection with diverse audiences through innovative and localized campaigns. The company is poised to leverage Jerome’s insights to create more engaging and relevant content that resonates with consumers across Asia-Pacific.
Warner Bros. Discovery, a leading media and entertainment company, is committed to delivering high-quality content and experiences to audiences worldwide. The company’s portfolio includes iconic brands such as Warner Bros., HBO, and Discovery, which are known for their innovative storytelling and production excellence.
As SVP Marketing, APAC, Jerome Bigio will be responsible for overseeing all marketing efforts in the region, ensuring that Warner Bros. Discovery continues to stand out in a highly competitive market. His focus will be on driving brand awareness, audience engagement, and market growth through strategic marketing initiatives.
With his extensive background and passion for the entertainment industry, Jerome is well-equipped to lead Warner Bros. Discovery’s marketing efforts in the APAC region, driving the company’s mission to entertain, inform, and inspire audiences across diverse cultures and demographics.
Frequently Asked Questions
What is Jerome Bigio's new role at Warner Bros. Discovery?
Jerome Bigio has been appointed as Senior Vice President of Marketing, APAC at Warner Bros. Discovery.
What was Jerome Bigio's previous role?
Prior to joining Warner Bros. Discovery, Jerome Bigio served as Senior Director of Marketing for Southeast Asia, Taiwan, and Hong Kong at Netflix.
What is Warner Bros. Discovery known for?
Warner Bros. Discovery is a leading media and entertainment company known for its iconic brands such as Warner Bros., HBO, and Discovery, which deliver high-quality content and experiences to audiences worldwide.
What is the focus of Jerome Bigio's role in the APAC region?
Jerome Bigio's focus will be on driving brand awareness, audience engagement, and market growth through strategic marketing initiatives in the APAC region.
How does Jerome Bigio's appointment benefit Warner Bros. Discovery?
Jerome Bigio's appointment is expected to strengthen Warner Bros. Discovery’s marketing vision in the APAC region and enhance its connection with diverse audiences through innovative and localized campaigns.
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