Justo Reaps Prestigious ‘Excellence in Real Estate Consultancy and Innovation’ at ET Now Realty Awards 2025
Justo Realfintech Limited, a leading real estate solutions company, was honored with the ‘Excellence in Real Estate Consultancy and Innovation’ award at the ET Now Realty Conclave & Awards 2025, held in New Delhi. The award recognizes Justo’s disruptive mandate-led consultancy model and its significant contributions to the Indian real estate sector.
Real EstateConsultancyInnovationEt NowJustoReal EstateJun 23, 2025
Hosted annually by ET Now, the awards celebrate trailblazing contributions to the Indian real estate sector. Justo was recognized for its disruptive mandate-led consultancy model, which has brought structure, accountability, and technology-led execution to an industry long defined by fragmentation.
The award was collected by Mr. Praveen Apte, Director - Sales Commercial at Justo, on behalf of Mr. Puspamitra Das, Chairman & Managing Director, who was unable to attend due to prior business commitments. The moment highlighted Justo’s collective leadership and its unwavering commitment to excellence.
As a platform that honors innovation, integrity, and transformation in real estate, the ET Now Realty Awards spotlighted Justo’s role in reshaping how real estate is sold in India. With its exclusive mandates and integrated execution model, Justo delivers end-to-end solutions—from project positioning and marketing to CRM, analytics, and final closures.
Incorporated in 2019, Justo set out to challenge the traditional, multi-agency brokerage format. Its mandate-first model eliminates operational inconsistencies by unifying every aspect of the sales lifecycle—delivering measurable results with speed, scale, and transparency for developers and buyers alike.
Central to Justo’s success is its technology-first approach. From real-time campaign analytics and lead scoring to CRM integrations, the company empowers developers with data-driven insights that enable smarter decisions, sharper targeting, and stronger performance outcomes.
Unlike conventional brokerage players, Justo acts as a strategic growth partner, co-creating go-to-market plans, optimizing marketing spends, and equipping developers to adapt quickly to market shifts. This collaborative approach has proved essential in an environment marked by high competition and rapidly evolving consumer expectations.
As on date, Justo has secured over 100 exclusive mandates across Mumbai, Pune, Nashik, Kolhapur, and Aurangabad, spanning residential, commercial, and mixed-use developments. These partnerships have consistently improved lead-to-sale conversions and compressed closure timelines. The company is now poised to expand into Hyderabad and Bengaluru, bringing its mandate-led execution model to new high-potential markets.
At the core of this performance is a highly skilled team of over 450 professionals—ranging from sales specialists and analysts to marketers and on-ground leaders—working in sync within a single operational framework. This integrated model allows Justo to own the entire sales cycle, from brand strategy to post-sale engagement.
Reflecting on the honor, Mr. Das shared, “This recognition from ET Now is truly meaningful. It validates our belief that Indian real estate needs a new way forward—built on innovation, clarity, and accountability. Our mandate model is not just about driving sales; it’s about creating long-term value for developers and buyers through trust and structured execution. I’m proud of what our team has built and grateful for this recognition.”
Looking ahead, Justo plans to deepen its presence in current markets, accelerate its entry into new geographies, enhance its digital capabilities, and grow strategic alliances with performance-focused developer partners. While this award marks a significant milestone in Justo’s journey, it also reaffirms its mission: to simplify, standardize, and scale real estate sales—through innovation, integrity, and impact, one mandate at a time.
Frequently Asked Questions
What is the ET Now Realty Conclave & Awards?
The ET Now Realty Conclave & Awards is an annual event hosted by ET Now that celebrates and honors trailblazing contributions to the Indian real estate sector. It recognizes companies and individuals who have made significant impacts through innovation, integrity, and transformation in real estate.
What award did Justo Realfintech Limited win?
Justo Realfintech Limited won the ‘Excellence in Real Estate Consultancy and Innovation’ award at the ET Now Realty Conclave & Awards 2025.
What is Justo's mandate-led consultancy model?
Justo’s mandate-led consultancy model is a disruptive approach that unifies every aspect of the real estate sales lifecycle. It eliminates operational inconsistencies by providing end-to-end solutions, from project positioning and marketing to CRM, analytics, and final closures, ensuring speed, scale, and transparency.
How does Justo's technology-first approach benefit developers?
Justo’s technology-first approach includes real-time campaign analytics, lead scoring, and CRM integrations. This empowers developers with data-driven insights, enabling smarter decisions, sharper targeting, and stronger performance outcomes.
What are Justo's future plans?
Justo plans to deepen its presence in current markets, accelerate its entry into new geographies like Hyderabad and Bengaluru, enhance its digital capabilities, and grow strategic alliances with performance-focused developer partners.
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