Kaplan Reveals Insights from First-Ever Real Estate Trends Survey
Kaplan Real Estate Education's inaugural survey highlights the expectations and concerns of 750 licensed real estate agents, including client growth, competition, career longevity, and AI adoption.
Real EstateAiMarket TrendsClient GrowthCompetitionReal EstateOct 03, 2025
Client Growth: Nearly half (48 percent) of the real estate professionals surveyed anticipate expanding their client base within the next 6 to 12 months. This optimism is bolstered by the potential for interest rates to stabilize and decline, making the market more attractive for buyers and sellers. However, 44 percent expect their client base to remain the same, while only 8 percent predict a reduction in clients.
Competition: The agents surveyed were divided on the potential impact of an economic downturn on their business. One-third (32 percent) are concerned that an influx of new real estate agents, often a result of job losses in other industries during a recession, will intensify competition for new clients. Conversely, 41 percent are not worried about this scenario, and the remaining 27 percent are unsure.
Career Longevity: The majority of respondents (77 percent) plan to stay in the real estate industry over the next three to five years, with 42 percent saying definitely and 35 percent saying probably. However, nearly one-quarter of agents are considering leaving the field. Factors such as retirement, income instability, burnout, and economic uncertainty are driving these considerations.
AI Adoption: Despite the growing buzz around AI's potential to transform the real estate sector, nearly half (46 percent) of the agents surveyed are not using AI in their professional work. Among those who do use AI, the most common applications are social media content creation, email marketing, and administrative tasks.
Digital Deficit: The slow adoption of AI is partly attributed to the perception that traditional brokerages are not adequately preparing agents for the technology-driven future of real estate. Fifty-two percent of agents agree with this statement, while only 15 percent disagree, and 33 percent are neutral.
Toby Schifsky, vice president of Kaplan Real Estate Education, commented, “The real estate industry is changing at an unprecedented pace, driven by innovation, rising consumer demands, and fluctuating market conditions. Our inaugural Real Estate Survey of Trends underscores that success today requires more than just passing exams. It demands continuous learning, market expertise, and strong client skills. Kaplan is committed to equipping agents with the tools and training needed to leverage AI, generate leads, and thrive, turning industry change into opportunity and sustainable career growth.”
For more information and to download the full report, reporters can contact Russell Schaffer at [email protected].
Frequently Asked Questions
What percentage of real estate agents expect to grow their client base in the next 6 to 12 months?
Nearly half (48 percent) of real estate agents surveyed expect to grow their client base in the next 6 to 12 months.
How many agents are concerned about increased competition from new real estate agents during an economic downturn?
One-third (32 percent) of the agents surveyed are concerned about increased competition from new real estate agents during an economic downturn.
What is the main reason some real estate agents are considering leaving the industry?
Factors such as retirement, income instability, burnout, and economic uncertainty are the main reasons some real estate agents are considering leaving the industry.
What percentage of agents are not using AI in their professional work?
Nearly half (46 percent) of the agents surveyed are not using AI in their professional work.
What is Kaplan Real Estate Education's commitment to agents in the changing industry?
Kaplan Real Estate Education is committed to providing agents with the tools and training needed to leverage AI, generate leads, and thrive, turning industry change into opportunity and sustainable career growth.
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