Kylie Jenner's Empire: From $710 Million Net Worth to Real Estate Tycoon
Forget Gigi Hadid and Adriana Lima; the richest model in the U.S. is reality TV star and beauty mogul, Kylie Jenner. With a net worth of $710 million, she has built a diverse portfolio in cosmetics, skincare, and real estate.
Kylie JennerNet WorthBeauty EmpireReal EstateEntrepreneurshipReal EstateJun 02, 2025
As of 2025, Kylie’s estimated net worth is $710 million. That figure doesn’t just make her the richest model in the U.S.; it places her among the wealthiest young entrepreneurs globally.
Kylie’s lips were getting a lot of attention. At 17, she admitted to using lip fillers — and fans couldn’t get enough. Seeing an opportunity, she turned her biggest insecurity into a product. In 2015, she launched Kylie Lip Kits: a liquid lipstick and matching liner priced at $29. Funded by $250,000 of her modeling earnings, the first drop sold out in under a minute. The frenzy was real, and a brand was born. By 2016, the company had rebranded as Kylie Cosmetics, rapidly expanding into eyeshadows, highlighters, foundations, and seasonal collections. Her collaborations with family — Khloé, Kim, even Kris — became instant sell-outs. A 2016 holiday launch raked in $19 million in a single day.
The defining moment in Kylie’s business career came in November 2019, when she sold 51% of Kylie Cosmetics to Coty Inc. for $600 million. After taxes, she reportedly took home $340 million. The deal valued her brand at $1.2 billion, though Coty later revealed sales were inflated — 2018 revenue was closer to $177 million, not $360 million as earlier reported. Even so, Kylie Cosmetics remains Coty’s crown jewel, contributing 63% of its revenues in 2023. The Ulta Beauty retail partnership, global expansion, and her loyal social media base have kept the brand thriving.
Jenner’s ambition didn’t stop at makeup. In 2019, she launched Kylie Skin, a vegan, cruelty-free skincare line that expanded her beauty footprint. This too was folded into the Coty deal but continues to perform strongly. Her 2021 ventures — Kylie Baby and Kylie Swim — saw mixed success. While Kylie Baby found footing in the parenting space, Kylie Swim faced public backlash over quality issues. But in 2023, she bounced back with Khy, a clothing label that reportedly made $1 million in sales on day one.
And in 2024, Kylie went bold: launching Sprinter, a canned vodka soda brand now estimated to be worth $900 million. For someone not even 30, her portfolio rivals that of established legacy brands. With nearly 400 million Instagram followers, Kylie Jenner is more than just a celebrity — she’s a media machine. Each post has the power to launch a trend, and brands pay up to $1.2 million per sponsored post. This direct line to fans has allowed her to sidestep traditional advertising. Her audience is her marketplace, her billboard, and her focus group — all in one.
Kylie isn’t just stacking cash — she’s investing it wisely, particularly in Southern California real estate. Her portfolio is sprawling, with over $80 million worth of property under her name. From a $36.5 million minimalist mansion in Holmby Hills to a custom-built home in La Quinta’s exclusive Madison Club, Kylie has proved herself a savvy player in the luxury property game. She’s bought and flipped multiple homes since she was a teenager, often turning six- or seven-figure profits. She’s also building what may be her grandest estate yet: an 18,000-square-foot Hidden Hills compound complete with a 12-car garage, pool, guesthouse, and security post — all on land once owned by Miley Cyrus.
Frequently Asked Questions
What is Kylie Jenner's current net worth?
As of 2025, Kylie Jenner's estimated net worth is $710 million.
What was the defining moment in Kylie Jenner's business career?
The defining moment in Kylie Jenner's business career came in November 2019, when she sold 51% of Kylie Cosmetics to Coty Inc. for $600 million.
What are some of Kylie Jenner's other business ventures besides cosmetics?
Kylie Jenner has launched several other ventures, including Kylie Skin, Kylie Baby, Kylie Swim, and Khy, a clothing label. She also launched Sprinter, a canned vodka soda brand.
How does Kylie Jenner use her social media following to boost her business?
Kylie Jenner has nearly 400 million Instagram followers, and each post has the power to launch a trend. Brands pay up to $1.2 million per sponsored post, allowing her to sidestep traditional advertising and directly reach her audience.
What is the value of Kylie Jenner's real estate portfolio?
Kylie Jenner's real estate portfolio is worth over $80 million, including properties in Holmby Hills, La Quinta, and a grand estate in Hidden Hills.
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