Leveraging Online Real Estate Sales: A Path to Efficiency and Consumer Satisfaction
Former housing secretary Durga Shankar Mishra advocates for the adoption of online property sales to boost efficiency and consumer experience in the real estate sector. The sector is expected to contribute significantly to India's economic growth.
Real EstateOnline SalesEcommerceUrban DevelopmentTechnologyReal Estate NewsJul 11, 2025
Addressing the conference, Mishra stated, 'Today, it is the time of e-commerce. Why there cannot be e-commerce in real estate?' He argued that the adoption of technology would not significantly increase project costs but would enhance sales. Mishra drew a parallel with the hotel industry, where people can book rooms on e-commerce platforms, suggesting that real estate should follow a similar model.
Mishra stressed that prospective property owners should not have to make more than one physical visit. Technologies should facilitate the shortlisting of properties, making the buying process more efficient. The former secretary noted that the real estate sector has already benefited from the enactment of the RERA law and the stress fund 'SWAMIH.'
Mishra highlighted the critical role of the real estate sector in shaping India's urban and economic future. He estimated that the size of the real estate market could reach USD 1 trillion by 2030. Currently, the sector contributes around 13 percent to the Indian economy. 'Urbanisation is not a challenge but an opportunity to transform our cities into vibrant, sustainable hubs of growth,' Mishra said.
Gurjeet Singh Dhillon, Director (AMRUT) of the Ministry of Housing & Urban Affairs, discussed the transformational goals of the AMRUT mission. 'The AMRUT mission's priority has always been to bring transformative change in urban infrastructure, grounded in sustainability, inclusivity, and long-term service delivery. We are not merely building infrastructure; we are enabling cities to become engines of economic growth and social equity,' he explained.
Anna Roy, Principal Economic Adviser (DMA/Urban/R&N) at NITI Aayog, shared a future-focused perspective. 'From enabling robust digital public infrastructure to promoting green transitions and urban innovation, our aim is to ensure holistic economic progress. Initiatives like Transit-Oriented Development (TOD), municipal finance reforms, and capacity building at the grassroots level are crucial for creating sustainable, liveable urban ecosystems,' Roy said.
The real estate sector's adoption of online marketing and technology is not just a trend but a necessity. By leveraging these tools, developers can streamline their processes, improve consumer satisfaction, and contribute to the nation's economic growth. As India continues to urbanize, the role of technology in real estate will become increasingly important, promising a future where property buying is more efficient and accessible for all.
Frequently Asked Questions
What is the primary benefit of adopting online property sales?
The primary benefit is improved efficiency and consumer satisfaction. Online sales allow for faster decision-making and reduce the need for multiple physical visits, making the buying process more convenient.
How has the RERA law impacted the real estate sector?
The RERA law has brought transparency and accountability to the real estate sector, protecting consumer rights and ensuring that developers adhere to regulatory standards.
What role does technology play in reducing project costs?
Technology can streamline processes and reduce administrative overhead, leading to lower project costs. It also enhances sales by making properties more accessible and attractive to potential buyers.
What is the estimated size of the real estate market by 2030?
The real estate market is estimated to reach USD 1 trillion by 2030, according to former secretary Durga Shankar Mishra.
How does the AMRUT mission contribute to urban development?
The AMRUT mission focuses on transforming urban infrastructure through sustainability, inclusivity, and long-term service delivery, enabling cities to become engines of economic growth and social equity.
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