Lodha Developers to Launch $220 Million Residential Project in New Delhi

Lodha Developers Ltd., India’s second-largest real estate company by market value, is planning a significant residential project in and around New Delhi next year. This move signals an intensifying competition in the real estate sector as it enters the stronghold of industry leader DLF Ltd.

The Mumbai-based developer expects to launch a project with an investment of up to 19 billion rupees ($220 million) in the fiscal year starting April 2026, according to Prashant Bindal, the firm’s chief sales officer. This strategic move is part of a broader trend among India’s largest real estate firms to expand their national footprint and tap into the growing demand for premium and luxury housing.

Recent developments highlight the increasing competition in the Indian real estate market. DLF recently announced the complete sale of all apartments in the first phase of their maiden Mumbai project, generating over 23 billion rupees ($266 million). In May, Prestige Estates Projects Ltd. completed three projects totaling 2.8 million square feet in Mumbai, marking the Bengaluru-based realtor’s entry into the country’s financial capital.

“Extraordinary growth is only achievable through expansion beyond their traditional local markets,” said Gulam Zia, senior executive director at Knight Frank India. “The pressure from stakeholders to scale is prompting these companies to explore new geographies.”

According to a report by Knight Frank, homes priced above 10 million rupees accounted for about half of all residential sales in India in the first half of this year. The Delhi National Capital Region (NCR) led the race with 16,416 units sold, closely followed by Mumbai with 15,270 units.

The expansion into new geographies is also increasing competition for prime land parcels, skilled talent, and institutional capital across various regions, according to Arvind Nandan, managing director of research and consulting at Savills India.

However, the real test for this cross-country expansion will come when the market cycle turns, Zia noted. “Even the largest real estate developers have had to retreat from wider markets and refocus on their core geographies during downturns,” he said.

Lodha Developers has lined up about seven to eight launches this year across Mumbai, Pune, and Bangalore, Bindal revealed. “We enter a city with the confidence that in the next three years we will be in the top three players. That’s our approach,” he stated.

This strategic expansion underscores the company’s ambition to establish a strong presence in key markets across India, positioning it to capitalize on the growing demand for high-quality residential properties.