Lodha Targets ₹21,000 Crore in Pre-Sales for 2025-26, Exceeding FY25 Estimates
Mumbai-based real estate developer, Lodha, aims to book a record ₹21,000 crore in pre-sales for 2025-26, surpassing the ₹17,500 crore achieved in the previous fiscal year. The company’s aggressive sales strategy reflects its confidence in the robust real estate market and its commitment to delivering world-class projects.
Real EstatePresalesLodhaMumbaiLuxury DevelopmentsReal Estate MumbaiApr 24, 2025
Lodha, known for its iconic projects and luxury developments, has been a frontrunner in the Indian real estate sector for several years. The company’s strategic focus on high-quality projects and customer satisfaction has helped it weather economic uncertainties and maintain steady growth.
According to the company’s latest financial projections, the pre-sales target of ₹21,000 crore is driven by a combination of ongoing and new projects. Lodha’s portfolio includes a mix of residential, commercial, and mixed-use developments, catering to a wide range of customer segments. The company’s ability to diversify its offerings and tap into emerging market trends has been a key factor in its success.
One of the key drivers behind Lodha’s aggressive pre-sales target is the strong demand for high-quality housing in key metropolitan cities like Mumbai, Delhi, and Bengaluru. The company has a strong pipeline of projects in these regions, which are expected to contribute significantly to its pre-sales targets. Lodha’s focus on innovation and sustainability in its projects has also resonated well with discerning buyers, further bolstering its market position.
Rohit Vashisht, Managing Director of Lodha, expressed confidence in the company’s ability to achieve its ambitious targets. 'We have a robust project pipeline and a strong brand reputation, which gives us the confidence to set such a high pre-sales target. Our focus on delivering world-class projects that meet the highest standards of quality and sustainability is what sets us apart in the market.'
Lodha’s strategy also includes a strong emphasis on digital marketing and customer engagement. The company has invested heavily in digital platforms to reach out to potential buyers and streamline the sales process. This has not only improved customer experience but also helped the company achieve higher conversion rates.
Despite the economic challenges posed by the global pandemic, Lodha has maintained a steady pace of growth. The company’s ability to adapt to changing market conditions and remain agile has been crucial in this regard. Lodha has also been proactive in adopting new technologies and innovative building practices to enhance efficiency and reduce costs.
Looking ahead, Lodha remains committed to its long-term growth strategy. The company is set to launch several new projects in the coming months, which are expected to further boost its pre-sales. These projects, located in strategic locations, are designed to cater to the evolving needs of modern buyers and offer a blend of luxury, comfort, and sustainability.
In conclusion, Lodha’s ambitious pre-sales target of ₹21,000 crore for 2025-26 reflects the company’s strong market position and its confidence in the Indian real estate sector. With a robust project pipeline, a focus on innovation, and a commitment to customer satisfaction, Lodha is well-positioned to achieve its goals and continue its journey of growth and success.
Frequently Asked Questions
What is Lodha's pre-sales target for the fiscal year 2025-26?
Lodha's pre-sales target for the fiscal year 2025-26 is ₹21,000 crore.
How much did Lodha achieve in pre-sales in the fiscal year 2024-25?
Lodha achieved ₹17,500 crore in pre-sales in the fiscal year 2024-25.
What are the key drivers behind Lodha's pre-sales target?
The key drivers behind Lodha's pre-sales target include strong demand for high-quality housing in key metropolitan cities, a robust project pipeline, and a focus on innovation and sustainability.
What is Lodha's strategy to achieve its pre-sales target?
Lodha's strategy includes a focus on delivering world-class projects, investment in digital marketing and customer engagement, and proactive adoption of new technologies and innovative building practices.
What new projects is Lodha planning to launch in the coming months?
Lodha is set to launch several new projects in strategic locations, designed to cater to the evolving needs of modern buyers and offer a blend of luxury, comfort, and sustainability.
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