Luxury Hotel Chains and Real Estate Developers Partner for Branded Residences in India
Marriott International, Radisson Hotel Group, and Wyndham are collaborating with real estate developers to launch branded residences in Indian cities such as Goa, Dharamshala, and Gurgaon.
Branded ResidencesLuxury HotelsReal Estate DevelopersIndiaMarriott InternationalReal EstateNov 04, 2024
A leading luxury hotel chain has recently signed an agreement for a branded residences project in Goa, while another is partnering for branded villas in Dharamshala. These projects are still in the early stages, and formal announcements are yet to be made, according to industry insiders.
India’s branded residences market is gaining traction, attracting both real estate developers and hotel chains. Marriott International, Radisson Hotel Group, and Wyndham are actively exploring opportunities in this space.
Kiran Andicot, Regional Vice President for South Asia at Marriott International, emphasized the prime conditions for branded residences in India. 'The residential markets and market sentiments are ideal for branded residences,' he said. The company plans to launch a dozen such projects over the next few years, leveraging the strong brand loyalty and high-quality services that Marriott is known for.
Deepak Jain, founder of MayFair Consultants, is working on branded residences projects for international brands in locations such as Kasauli, Noida, and Goa. 'High net worth individuals are attracted to these projects because they offer more than just a home. These properties come with world-class design, prestigious branding, and access to amenities and services that make everyday life special,' Jain explained.
Nikhil Sharma, Managing Director and Area Senior Vice President for South Asia at Radisson Hotel Group, highlighted the chain's presence in the branded residences market in cities like Paris, Dubai, Copenhagen, and Amsterdam. 'As we continue to grow in India, we see significant potential in this segment and look forward to introducing branded residences in locations that align with our brand vision,' he said.
Sharad Bhargava, Head of Business Development for Eurasia at Wyndham, pointed out opportunities in metros and other markets such as Jaipur, Nainital, and locations across Gujarat. 'Developers are planning mixed-use facilities that include villas or apartments along with hotel facilities,' he noted.
Navdeep Sardana, founder of Whiteland Corporation, believes blending world-class hospitality with residential developments elevates the living experience, meeting the growing demand for service-driven, hotel-inspired lifestyles. Whiteland Corporation is currently executing a branded residences project in India in partnership with Marriott International.
The Gurgaon property, spanning 6 million square feet, will be developed in phases and will be the largest Westin Residences project in the world. 'With the Westin Residences Gurugram, we are bringing the highest standards of wellness, personalized services, and global amenities directly to our homeowners,' Sardana said.
Paritosh Ladhani, Joint Managing Director of Sincere Developers and Joint MD of SLMG Beverages, is co-developing a hospitality project with a luxury chain in Rishikesh. This project will include a branded villas component, further expanding the branded residences market in India.
These collaborations between luxury hotel chains and real estate developers are set to transform the residential landscape, offering high net worth individuals a unique and luxurious lifestyle.
Frequently Asked Questions
What are branded residences?
Branded residences are luxury residential properties developed in partnership with well-known hotel brands. They offer high-end amenities and services typically found in luxury hotels, enhancing the living experience for homeowners.
Which cities in India are seeing the development of branded residences?
Cities such as Goa, Dharamshala, Gurgaon, Kasauli, Noida, Jaipur, Nainital, and locations across Gujarat are witnessing the development of branded residences.
Who are some of the major players in the branded residences market in India?
Marriott International, Radisson Hotel Group, Wyndham, and real estate developers like Whiteland Corporation are key players in the branded residences market in India.
What benefits do branded residences offer to homeowners?
Branded residences offer world-class design, prestigious branding, access to luxury amenities, and personalized services that enhance everyday life for homeowners.
What is the investment size for the Westin Residences project in Gurgaon?
The Westin Residences project in Gurgaon, being developed by Whiteland Corporation in partnership with Marriott International, will span 6 million square feet and entail an investment of more than Rs 5,000 crore.
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