Luxury Residential Market Thrives: Developers Launch High-End Projects in Tier-2 and Metro Cities
The demand for premium residential properties in India is surging, leading developers to introduce luxury projects in tier-2 cities and metros. Ashiana Housing and M3M India are among the companies capitalizing on this trend with new launches in Jamshedpur and Noida.
Premium ResidentialLuxury HousingReal EstateTier2 CitiesMetro MarketsReal Estate NewsOct 16, 2025
The trend underscores a growing appetite among end-users for spacious, lifestyle-oriented homes in well-connected urban and semi-urban locations. Analysts attribute the momentum to rising disposable incomes, a desire for aspirational living, and the impact of branded luxury residencies on buyer perception.
Ashiana Amaya is set on 3.86 acres in New Jamshedpur and comprises 230 premium residences, including 3BHK homes starting at ₹1.34 crore and 4BHK units from ₹2 crore. The project, expected to generate sales of around ₹350 crore, will be delivered by December 2029. With 80% of buyers anticipated to be end-users, Ashiana is emphasizing spacious layouts, exclusivity, and community-focused living.
The development boasts a 21,700 sq. ft. clubhouse—the largest among Ashiana’s Jamshedpur projects—featuring an infinity pool, pickleball court, and fitness and community zones. Seventy-five percent of the site is open space, and 50% is dedicated to green cover, reflecting the growing demand for wellness-oriented, sustainable living environments even outside metro cities.
“Ashiana Amaya represents a bold step in redefining premium living in Jamshedpur,” said Amit Surva Dutta, Vice President, Ashiana Housing. “With mountain views, expansive layouts, and thoughtfully curated amenities, it combines elegance, exclusivity, and comfort for discerning homebuyers.”
On the other end of the spectrum, M3M India’s Jacob & Co. Residences in Noida signals the growing market for branded ultra-luxury homes in metropolitan hubs. Spread across six acres, the project entails a ₹2,100 crore investment and is expected to generate a topline of ₹3,500 crore. Apartments, priced between ₹14 crore and ₹25 crore, feature 3BHK to 5BHK configurations, with Phase I comprising 150 branded residences and Phase II offering 100 ultra-luxury serviced apartments. Completion is targeted within three years.
The residences combine M3M’s scale and execution expertise with Jacob & Co.’s global design and craftsmanship, including bespoke interiors, signature finishes, and a limited-edition timepiece for each home, emphasizing exclusivity. “India represents an exciting frontier for luxury,” said Jacob Arabo, Founder & Chairman, Jacob & Co. “This partnership is about establishing a new benchmark for ultra-luxury living.”
According to real estate analysts, the rise of premium residential demand is driven by multiple factors: higher net-worth household creation, urban buyers seeking lifestyle upgrades, and the growing popularity of branded residences that offer a global standard of living. Tier-2 cities such as Jamshedpur are witnessing spatially large, community-focused projects, while metro markets see a surge in ultra-luxury, brand-aligned developments that also act as investment assets.
“The Indian premium housing segment is evolving rapidly,” said a real estate expert. “While metros continue to attract ultra-luxury buyers, emerging markets are seeing sophisticated projects tailored for end-users who prioritize space, amenities, and lifestyle. Developers are responding by offering differentiated products that combine exclusivity, sustainability, and modern design.”
With Ashiana Amaya and Jacob & Co. Residences, the market sees a clear message: premium living remains in demand, and developers are innovating across geographies to capture discerning buyers, signaling strong growth for the high-end residential sector in the coming years.
Frequently Asked Questions
What is driving the demand for premium residential properties in India?
The demand for premium residential properties is driven by rising disposable incomes, a desire for aspirational living, and the appeal of branded luxury residencies that offer a global standard of living.
What are the key features of Ashiana Amaya in Jamshedpur?
Ashiana Amaya features 230 premium residences, including 3BHK and 4BHK units, a 21,700 sq. ft. clubhouse with an infinity pool, pickleball court, and fitness zones. Seventy-five percent of the site is open space, and 50% is dedicated to green cover.
What is the significance of Jacob & Co. Residences in Noida?
Jacob & Co. Residences in Noida marks the ultra-luxury brand’s India debut, combining M3M’s execution expertise with Jacob & Co.’s global design and craftsmanship, including bespoke interiors and signature finishes.
How are tier-2 cities like Jamshedpur benefiting from the premium residential trend?
Tier-2 cities like Jamshedpur are witnessing the development of sophisticated, community-focused projects that cater to end-users who prioritize space, amenities, and lifestyle, reflecting the growing demand for wellness-oriented, sustainable living environments.
What does the future hold for the high-end residential sector in India?
The future of the high-end residential sector in India looks promising, with developers innovating across geographies to capture discerning buyers. This trend signals strong growth and the continued evolution of the premium housing market.
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