Maharashtra Launches India’s First State-Backed Convention Bureau at IMEX Frankfurt
Maharashtra has unveiled India’s first state-led convention bureau, the Maharashtra Convention Bureau (MCB), at IMEX Frankfurt. This initiative aims to promote international conferences and exhibitions in key cities like Mumbai, Pune, Nashik, and Nagpur, leveraging advanced infrastructure and strong connectivity.
Maharashtra Convention BureauMice IndustryBusiness TourismInternational EventsEconomic GrowthReal Estate MaharashtraMay 29, 2025
Backed by the Maharashtra Tourism Policy 2024, the bureau will promote Mumbai, Pune, Nashik, and Nagpur as international event destinations, leveraging infrastructure like the Jio World Convention Centre and the state’s strong air connectivity and hospitality network. Tourism Minister Indranil Naik, who led the delegation to IMEX Frankfurt, said the initiative is designed to tap into high-value business tourism and strengthen the visitor economy.
MCB has already bagged major international events including the 2025 Astronomy Olympiad and the 2026 International Baccalaureate Congress. The move has been praised by industry leaders, with ICCA CEO Dr. Senthil Gopinath calling it a “game-changer” that sets a new benchmark for the Indian MICE industry. The bureau is expected to drive significant job creation, investment, and tourism revenue, capitalising on India’s post-G20 global momentum. It will focus on attracting innovation summits, trade fairs, and leadership conventions, positioning Maharashtra as a key gateway for global business events in South Asia.
With this strategic move, Maharashtra becomes the first Indian state to institutionalise business tourism as an economic growth lever, opening new frontiers in the state’s hospitality, transport, and service sectors. The MCB’s efforts are expected to enhance the state’s competitiveness in the global MICE market, attract more international delegates, and boost the local economy through increased tourism and business activities.
Frequently Asked Questions
What is the Maharashtra Convention Bureau (MCB)?
The Maharashtra Convention Bureau (MCB) is India’s first state-led convention bureau, headquartered in Mumbai. It is aimed at promoting international conferences and exhibitions across key cities in Maharashtra, including Mumbai, Pune, Nashik, and Nagpur.
What is the significance of launching the MCB at IMEX Frankfurt?
Launching the MCB at IMEX Frankfurt marks a significant shift in India’s strategy to position itself on the global MICE map. It highlights Maharashtra’s commitment to high-value business tourism and strengthens the visitor economy.
Which major international events has the MCB already secured?
The MCB has already secured major international events such as the 2025 Astronomy Olympiad and the 2026 International Baccalaureate Congress.
How is the MCB expected to impact the local economy?
The MCB is expected to drive significant job creation, investment, and tourism revenue. It will focus on attracting innovation summits, trade fairs, and leadership conventions, positioning Maharashtra as a key gateway for global business events in South Asia.
What infrastructure is being leveraged by the MCB to promote these events?
The MCB is leveraging advanced infrastructure such as the Jio World Convention Centre and the state’s strong air connectivity and hospitality network to promote international conferences and exhibitions.
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