Maharashtra's Ladki Bahin Yojana: ₹200 Crore Spent on Promotions
The Ladki Bahin Yojana, launched by the Eknath Shinde-led Mahayuti government in Maharashtra, offers ₹1,500 per month to women from economically weaker families. The scheme, modeled on a similar initiative in Madhya Pradesh, is being heavily promoted with
MaharashtraLadki Bahin YojanaEknath ShindePromotional ExpenditureWelfare SchemesReal Estate MaharashtraOct 17, 2024
The government has allocated a total of ₹46,000 crore for the welfare scheme, highlighting its commitment to women's welfare and empowerment. However, the high promotional expenditure has not gone unnoticed. BJP leader Prasad Lad defended the campaign, arguing that it is essential to spread awareness at the grassroots level. He emphasized that the government aims to ensure that the intended beneficiaries are well-informed about the scheme and can avail its benefits.
Opposition leaders, including Aaditya Thackeray, have been vocal in their criticism of the government's spending. Thackeray argued that the funds would have been better utilized by directly benefiting the scheme’s intended recipients. He suggested that the government should focus more on the actual disbursement of the monthly allowance rather than on elaborate promotional activities.
The Shinde government has set aside around ₹1 lakh crore for various welfare schemes this year, with a clear strategy to leverage these initiatives for electoral success in the upcoming November 20 elections. The Ladki Bahin Yojana remains a central point of debate, with public opinion divided between support and criticism. While some appreciate the government's efforts to promote women's welfare, others question the effectiveness and necessity of such high promotional expenditures.
In a broader context, the Ladki Bahin Yojana is part of the government's broader welfare agenda, which includes a range of initiatives aimed at social and economic development. The success of these schemes will likely play a crucial role in shaping the political landscape of Maharashtra in the coming months.
Frequently Asked Questions
What is the Ladki Bahin Yojana?
The Ladki Bahin Yojana is a welfare scheme launched by the Eknath Shinde-led Mahayuti government in Maharashtra. It offers ₹1,500 per month to women from economically weaker families.
How much has been spent on promoting the scheme?
According to RTI activist Ajay Bose, nearly ₹200 crore has been spent on promoting the scheme through various media channels, with a total expenditure prediction of ₹500 crore by the end of the year.
Why are opposition leaders criticizing the promotional expenditure?
Opposition leaders, including Aaditya Thackeray, argue that the funds could have been better utilized by directly benefiting the scheme’s intended recipients rather than on extensive promotional activities.
What is the total budget allocated for the Ladki Bahin Yojana?
The government has allocated ₹46,000 crore for the Ladki Bahin Yojana, showcasing its commitment to women's welfare and empowerment.
When are the upcoming elections in Maharashtra?
The upcoming elections in Maharashtra are scheduled for November 20.
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