MahaRERA Cracks Down on 600+ Real Estate Projects for Violating Advertising Guidelines
MahaRERA takes action against 628 housing projects across Maharashtra for not displaying RERA registration numbers and QR codes in their advertisements.
MahareraReal EstateAdvertising GuidelinesViolationsPenaltiesReal Estate PuneJul 08, 2024
The Mumbai region, including Mumbai, Mumbai Suburban, Thane, Nashik, and Konkan, accounted for 312 projects, with penalties totaling Rs 54.25 lakh, and Rs 41.50 lakh recovered. The Pune region, covering Pune city, western Maharashtra, and Marathwada, saw action taken against 250 projects, with a total penalty of Rs 28.30 lakh, and Rs 24.75 lakh recovered. Meanwhile, 66 projects in the Nagpur region, comprising all districts of Vidarbha, were penalized Rs 6.35 lakh, with Rs 6.10 lakh recovered.
MahaRERA has appealed to homebuyers to ensure that the projects they invest in have the mandatory RERA registration number. To identify violators, MahaRERA collaborates with the Advertising Standards Council of India (ASCI), which helps monitor advertisements across various mediums, including traditional and new-age formats.
As per the Real Estate (Regulation and Development) Act, projects exceeding 500 square meters or involving more than eight apartments must be registered with MahaRERA. Developers are required to provide detailed project information, including the project's name, developer's name, renewal of project registration, expected completion date, registration status, pending complaints, and litigations, among others. This information must be accessible through a QR code scan.
Despite the guidelines, some developers continue to disregard them, prompting MahaRERA to initiate suo motu action and serve show-cause notices. MahaRERA Chairman Ajoy Mehta emphasized that promoters of housing projects are not permitted to advertise without a MahaRERA registration number and QR code. He reiterated MahaRERA's commitment to maintaining trust and taking punitive action against violators.
Information
The Maharashtra Real Estate Regulatory Authority (MahaRERA) is a statutory body established to regulate and promote the real estate sector in Maharashtra. Its primary objective is to protect the interests of homebuyers and ensure fair play in the real estate market.
The Advertising Standards Council of India (ASCI) is a self-regulatory organization that promotes responsible advertising practices in India. ASCI works closely with the government, industry, and civil society to ensure that advertisements are truthful, honest, and not misleading.
Frequently Asked Questions
What is MahaRERA?
MahaRERA is the Maharashtra Real Estate Regulatory Authority, a statutory body established to regulate and promote the real estate sector in Maharashtra.
What is the penalty for violating advertising guidelines?
The penalty for violating advertising guidelines is Rs 88.90 lakh, of which Rs 72.35 lakh has been recovered so far.
How many projects have been penalized in the Mumbai region?
312 projects have been penalized in the Mumbai region, with penalties totaling Rs 54.25 lakh, and Rs 41.50 lakh recovered.
What is the purpose of the QR code in real estate advertisements?
The QR code provides access to detailed project information, including the project's name, developer's name, renewal of project registration, expected completion date, registration status, pending complaints, and litigations, among others.
What is ASCI's role in monitoring violators?
ASCI assists MahaRERA in monitoring violators by identifying advertisements that violate guidelines across various mediums, including traditional and new-age formats.
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