MahaRERA Mandates Prominent QR Code Display in Real Estate Ads
Mumbai: In a move to enhance transparency in the real estate sector, the Maharashtra Real Estate Regulatory Authority (MahaRERA) has made it mandatory for developers to prominently display QR codes and registration numbers in all project advertisements. This step aims to provide home buyers with easy access to vital project information.
Real EstateMahareraTransparencyQr CodeProject AdvertisementsReal Estate MumbaiApr 10, 2025
The new guidelines require developers to include a clearly visible QR code in all their advertisements, whether they are print, digital, or outdoor. Home buyers can scan the QR code to access detailed information about the project, including the registration status, approved plans, and other relevant documents. This move is expected to significantly reduce the risk of fraud and misrepresentation, which have long plagued the real estate industry.
In addition to the QR code, developers must also prominently display their MahaRERA registration number in all advertisements. This ensures that potential buyers can verify the authenticity of the developer and the project they are promoting. MahaRERA officials have emphasized that these measures will help create a more transparent and accountable real estate market.
The decision comes in the wake of several high-profile cases where developers failed to comply with the Real Estate (Regulation and Development) Act (RERA), leading to delays and financial losses for home buyers. By making the display of QR codes and registration numbers mandatory, MahaRERA aims to empower buyers with the information they need to make informed decisions.
According to a senior MahaRERA official,
Frequently Asked Questions
What is MahaRERA?
MahaRERA stands for Maharashtra Real Estate Regulatory Authority. It is a statutory regulatory body established under the Real Estate (Regulation and Development) Act, 2016, to promote the growth of the real estate sector by ensuring transparency, accountability, and consumer protection.
Why has MahaRERA made it mandatory to display QR codes in project advertisements?
MahaRERA has made it mandatory to display QR codes in project advertisements to provide home buyers with easy access to detailed project information, including registration status, approved plans, and other relevant documents. This move aims to enhance transparency and reduce the risk of fraud.
What information can home buyers access by scanning the QR code?
By scanning the QR code, home buyers can access detailed information about the project, such as the registration status, approved plans, project details, and other relevant documents. This information helps buyers make informed decisions.
What are the penalties for developers who fail to comply with the new guidelines?
Developers who fail to comply with the new guidelines can face penalties, including fines and potential deregistration. MahaRERA has also set up a dedicated helpline and a digital portal for reporting violations and seeking assistance.
How will these new guidelines benefit the real estate market in Maharashtra?
The new guidelines are expected to benefit the real estate market in Maharashtra by enhancing transparency, building trust between developers and home buyers, and reducing the risk of fraud and misrepresentation. This will contribute to the overall health and stability of the market.
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