Merlin Group Launches New Brand Identity to Drive Future Growth
Merlin Group, a leading real estate developer, has unveiled a new brand identity, marking a significant step in its journey to solidify its position as an industry leader and accelerate growth over the next decade.
Real EstateRebrandingMerlin GroupLuxury DevelopmentsSustainable ConstructionReal EstateOct 28, 2024
The new brand identity is more than just a fresh look; it is a comprehensive visual overhaul that includes a new logo, a revamped website, and an updated design system. These elements are designed to communicate Merlin’s unique value and mission across the real estate market. The new logo, in particular, symbolizes growth, dependability, and transformation, reflecting the company’s ongoing dedication to turning dreams into reality.
Saket Mohta, Managing Director of Merlin Group, commented on the new brand identity, stating, “Our new identity reflects our commitment to delivering exceptional real estate solutions and enhancing the lives of our valued customers. At Merlin, every brick and foundation represents more than just building structures; it’s about creating value, fostering a sense of belonging, and enabling communities and families to flourish, making memories that transcend generations. As we expand our presence nationally and globally, we remain dedicated to transforming dreams into reality.”
Sushil Mohta, Chairman of Merlin Group, added, “Merlin Group introduced the concept of corporate branding back in 1990, when corporatization was still a new concept in the real estate sector. We were pioneers in branded real estate. Over the past four decades, we have built a respected brand by adhering to high standards of construction, consistency in service, transparency and fairness in dealings with all customers and stakeholders, innovation in design, and a commitment to sustainable development.”
He further emphasized, “This rebranding is more than a new look. It reaffirms our commitment to excellence. Our new identity will communicate this across all segments of the real estate market.”
Merlin Group is well-known for its portfolio of luxurious residential complexes, commercial spaces, and sustainable townships. The company has successfully completed over 20 million square feet of landmark projects, including notable developments such as Acropolis Mall, Ibiza the Fern Resort & Spa, and Princeton Club. One of its most ambitious projects, Merlin Rise, features global sports academies led by renowned figures like Ronaldinho, Yuvraj Singh, Michael Phelps, and Tiger Shroff. This project is set to become a landmark sports township in Rajarhat.
Additionally, Merlin Group is developing the first World Trade Center in West Bengal, scheduled for a formal launch next year. Saket Mohta, MD, Merlin Group, expressed his pride in this achievement, stating, “We are proud to be the first to bring the World Trade Center to Bengal. We are committed to adding several million square feet of real estate development, with iconic projects in the luxury residential and commercial sectors in Kolkata and across major cities over the next five years.”
The company is also expanding its real estate business in Pune, where it is currently constructing three projects and is on the verge of signing four more. They are also exploring new projects in Navi Mumbai. Saket Mohta explained, “Our spaces are designed to reflect the unique aspirations of our customers, creating communities where families can flourish and memories are built across generations.”
At the core of Merlin’s philosophy is a commitment to sustainable real estate development. As an environmentally responsible company, Merlin adheres to green building standards to ensure eco-friendly and responsible development. “Sustainability will continue to play a crucial role for us and the entire real estate sector in the years to come,” added Saket Mohta.
Frequently Asked Questions
What is the main purpose of Merlin Group's new brand identity?
The main purpose of Merlin Group's new brand identity is to highlight the company's rapid growth, commitment to quality, innovation, and customer satisfaction, and to position it as a leading real estate developer for the next decade.
What significant projects is Merlin Group currently working on?
Merlin Group is working on several significant projects, including Merlin Rise, a landmark sports township in Rajarhat, and the first World Trade Center in West Bengal. They are also expanding in Pune and exploring new projects in Navi Mumbai.
How does Merlin Group ensure sustainability in its projects?
Merlin Group ensures sustainability by adhering to green building standards and implementing eco-friendly construction practices. They are committed to creating a greener ecosystem through responsible development.
Who are the key figures behind Merlin Group's new brand identity?
The key figures behind Merlin Group's new brand identity are Saket Mohta, Managing Director, and Sushil Mohta, Chairman. They have emphasized the importance of the new identity in reaffirming the company's commitment to excellence.
What is the historical significance of Merlin Group in the real estate sector?
Merlin Group introduced the concept of corporate branding in the real estate sector back in 1990, making them pioneers in branded real estate. Over the past four decades, they have built a respected brand by maintaining high standards of construction, service, and sustainable development.
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