Merlin Group Launches New Brand Identity to Enhance Growth and Sustainability
Merlin Group, a leader in the real estate sector, has launched a new brand identity to symbolize growth, dependability, and transformation. The rebranding includes a new logo, website, and design system, reflecting the company's commitment to quality, inn
Real EstateBrand IdentityMerlin GroupSustainable DevelopmentLuxury ProjectsReal Estate PuneOct 28, 2024
The new brand identity encapsulates Merlin’s role as a leading real estate developer, emphasizing a refreshed mission to drive growth in the coming decade. The rebranding initiative involves a complete visual makeover, including a new logo, website, and design system, along with updated brand promises and mission and vision statements. These elements are designed to effectively communicate Merlin’s unique value proposition to the real estate market.
The new logo symbolizes growth, dependability, and transformation, highlighting Merlin’s dedication to turning dreams into reality. It represents the company’s commitment to delivering high-quality real estate solutions and enhancing the lives of customers.
Saket Mohta, Managing Director of Merlin Group, commented, “Our new brand identity reflects our deep commitment to providing exceptional real estate solutions and enhancing the lives of our valued customers. At Merlin, we believe that every brick and foundation is more than just a building; it’s about creating value, fostering a sense of belonging, and enabling communities and families to thrive, making memories that last for generations. As we expand our presence nationally and globally, we remain dedicated to transforming dreams into reality.”
Sushil Mohta, Chairman of Merlin Group, added, “Merlin Group was among the first to introduce corporate branding in the real estate sector back in 1990, when corporatization was still a new concept. Over the past four decades, we have established a respected brand by maintaining high standards of construction, consistent service, transparency, and fair dealings with all stakeholders. We are also committed to sustainable development and innovation in design.”
Sushil Mohta further noted, “This rebranding is not just a new look; it reaffirms our commitment to excellence. Our new identity will communicate this commitment across all segments of the real estate market.”
Merlin Group is known for its portfolio of luxurious residential complexes, commercial spaces, and sustainable townships. With over 20 million square feet of landmark projects, the group has consistently innovated. Notable projects include the Acropolis Mall, Ibiza the Fern Resort & Spa, and Princeton Club. Merlin Rise, a project featuring global sports academies by soccer icon Ronaldinho, cricketer Yuvraj Singh, global swimming star Michael Phelps, and Bollywood actor Tiger Shroff, is set to become a landmark sports township in Rajarhat.
Additionally, Merlin Group is developing the first World Trade Center in West Bengal, scheduled for a formal launch next year. “We are proud to be the first to bring the World Trade Center to Bengal,” said Saket Mohta, MD, Merlin Group. “We are committed to adding several million square feet of real estate development with iconic projects in the luxury residential and commercial sectors in Kolkata and other major cities over the next five years. We are also expanding our real estate business in Pune, where we are currently constructing three projects and are on the verge of signing four more. We are exploring new projects in Navi Mumbai as well. Our spaces are designed to reflect the unique aspirations of our customers, creating communities where families can flourish and memories are built across generations.”
Sustainability is a core value at Merlin Group. “We are committed to sustainable real estate development in every project,” Saket Mohta emphasized. “As an environmentally responsible company, we adhere to green building standards to ensure eco-friendly and responsible development. Sustainability will continue to play a crucial role for us and the entire real estate sector in the years to come.”
Frequently Asked Questions
What is Merlin Group's new brand identity about?
Merlin Group's new brand identity is a rebranding initiative that includes a new logo, website, and design system, reflecting the company’s rapid growth, commitment to quality, innovation, and customer satisfaction.
What are some of Merlin Group’s notable projects?
Merlin Group has developed several landmark projects, including the Acropolis Mall, Ibiza the Fern Resort & Spa, Princeton Club, and the upcoming Merlin Rise, which features global sports academies.
How is Merlin Group expanding its presence?
Merlin Group is expanding its real estate business in Pune, where it is currently constructing three projects and is on the verge of signing four more. It is also exploring new projects in Navi Mumbai and developing the first World Trade Center in West Bengal.
What is Merlin Group's commitment to sustainability?
Merlin Group is committed to sustainable real estate development, adhering to green building standards to ensure eco-friendly and responsible development in all its projects.
Who are the key figures leading Merlin Group?
Saket Mohta serves as the Managing Director and Sushil Mohta is the Chairman of Merlin Group. Both are instrumental in the company’s growth and rebranding efforts.
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