Merlin Group Launches Vibrant New Brand Identity and Logo
The Merlin Group, a leading player in the real estate sector, has unveiled a fresh brand identity and logo. The new design symbolizes the company's growth, dependability, and commitment to transformation.
Merlin GroupReal EstateBrand IdentityNew LogoRebrandingReal EstateOct 28, 2024
The new logo symbolizes growth, dependability, and transformation. Commenting on the new brand identity, Saket Mohta, Managing Director of Merlin Group, said, “Our new identity reflects our commitment to delivering exceptional real estate solutions and enhancing the lives of our valued customers. At Merlin, every brick and foundation represents more than just building structures; it’s about creating value, fostering a sense of belonging, and enabling communities and families to flourish, making memories that transcend generations. As we expand our presence nationally and globally, we remain dedicated to transforming dreams into reality.”
Chairman of Merlin Group, Sushil Mohta, added, “Merlin Group introduced the concept of corporate branding back in 1990, when corporatisation was still a new concept in the real estate sector. We were pioneers in branded real estate. Over the past four decades, we have built a respected brand by adhering strictly to high standards of construction, consistency in service, transparency, and fairness in dealings with all customers and stakeholders, innovation in design, and a commitment to sustainable development.”
“This rebranding is more than just a new look. It reaffirms our commitment to excellence. Our new identity will communicate this across all segments of the real estate market,” Mohta emphasized.
Merlin Group is renowned for its portfolio of luxurious residential complexes, commercial spaces, and sustainable townships across India and beyond. With over 20 million square feet of landmark projects, including the Acropolis Mall, Ibiza the Fern Resort & Spa, and Princeton Club, the group continues to innovate and set new standards in the industry.
About Merlin GroupMerlin Group is a leading real estate developer known for its high standards of construction, innovative design, and commitment to sustainable development. Founded in 1990, the company has been a pioneer in branded real estate and has built a respected brand by adhering to strict standards of quality, service, and transparency. Merlin Group's projects span luxurious residential complexes, commercial spaces, and sustainable townships, making it a key player in the Indian real estate market.
Frequently Asked Questions
What is the significance of Merlin Group's new brand identity?
The new brand identity of Merlin Group symbolizes growth, dependability, and transformation, reflecting the company's commitment to delivering exceptional real estate solutions and enhancing customer satisfaction.
When did Merlin Group introduce its new corporate brand identity?
Merlin Group introduced its new corporate brand identity on Monday, October 2, 2023.
What does Merlin Group's new logo represent?
Merlin Group's new logo represents growth, dependability, and transformation, aligning with the company's mission to create value, foster a sense of belonging, and enable communities to flourish.
Who is Saket Mohta and what is his role in Merlin Group?
Saket Mohta is the Managing Director of Merlin Group. He plays a crucial role in leading the company's strategic initiatives and ensuring the delivery of exceptional real estate solutions.
What are some notable projects by Merlin Group?
Some notable projects by Merlin Group include the Acropolis Mall, Ibiza the Fern Resort & Spa, and Princeton Club, all of which are known for their luxurious design and high standards of construction.
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