Merlin Group Relaunches with a New Brand Identity
Merlin Group, a real estate giant, has unveiled a new brand identity that symbolizes growth, dependability, and transformation. The rebranding reflects the company’s commitment to quality, innovation, and customer satisfaction.
Real EstateRebrandingMerlin GroupLuxury ResidentialSustainable DevelopmentReal Estate MumbaiOct 28, 2024
The rebranding includes a complete visual makeover, featuring a new logo, website, and design system. These updates are complemented by refreshed brand promises and enhanced mission and vision statements, all aimed at communicating Merlin’s unique value across the real estate sector. The new logo symbolizes growth, dependability, and transformation, encapsulating Merlin’s dedication to turning dreams into reality.
Saket Mohta, Managing Director of Merlin Group, commented, “Our new identity reflects our commitment to delivering exceptional real estate solutions and enhancing the lives of our valued customers. At Merlin, every brick and foundation represents more than just building structures; it’s about creating value, fostering a sense of belonging, and enabling communities and families to flourish, making memories that transcend generations. As we expand our presence nationally and globally, we remain dedicated to transforming dreams into reality.”
Sushil Mohta, Chairman of Merlin Group, added, “Merlin Group introduced the concept of corporate branding back in 1990, when corporatization was still a new concept in the real estate sector. We were pioneers in branded real estate. Over the past four decades, we have built a respected brand by adhering to high standards of construction, consistency in service, transparency in dealings, innovation in design, and a commitment to sustainable development. This rebranding is more than a new look; it reaffirms our commitment to excellence. Our new identity will communicate this across all segments of the real estate market.”
Merlin Group is well-known for its portfolio of luxurious residential complexes, commercial spaces, and sustainable townships across India and beyond. With over 20 million square feet of landmark projects, including the Acropolis Mall, Ibiza the Fern Resort & Spa, and Princeton Club, the group continues to innovate. One of the most anticipated projects is Merlin Rise, a landmark sports township in Rajarhat featuring global sports academies by soccer icon Ronaldinho, cricketer Yuvraj Singh, global swimming star Michael Phelps, and Bollywood actor Tiger Shroff.
“We are proud to be the first to bring the World Trade Center to Bengal,” said Saket Mohta, MD, Merlin Group. “We are committed to adding several million square feet of real estate development, with iconic projects in the luxury residential and commercial sectors in Kolkata and across major cities over the next five years. We are also expanding our real estate business in Pune, where we are currently constructing three projects and are on the verge of signing four more. In addition, we are exploring new projects in Navi Mumbai. Our spaces are designed to reflect the unique aspirations of our customers, creating communities where families can flourish and memories are built across generations.”
At Merlin, sustainability is a core part of every project. The company is dedicated to environmentally responsible development, adhering to green building standards to ensure eco-friendly and responsible construction. “Sustainability will continue to play a crucial role for us and the entire real estate sector in the years to come,” added Saket Mohta.
Frequently Asked Questions
What is the significance of Merlin Group's new brand identity?
The new brand identity of Merlin Group symbolizes growth, dependability, and transformation, reflecting the company's commitment to quality, innovation, and customer satisfaction. It also underscores their role as a real estate leader and their refreshed mission to accelerate growth in the coming decade.
What are the main components of Merlin Group's rebranding initiative?
The rebranding initiative includes a complete visual overhaul, featuring a new logo, website, and design system, alongside updated brand promises and enhanced mission and vision statements. These updates are designed to communicate Merlin’s unique value across the real estate sector.
What are some of Merlin Group's notable projects?
Merlin Group has a portfolio of luxurious residential complexes, commercial spaces, and sustainable townships. Notable projects include Acropolis Mall, Ibiza the Fern Resort & Spa, Princeton Club, and the upcoming Merlin Rise, a landmark sports township in Rajarhat.
How is Merlin Group expanding its presence in India?
Merlin Group is expanding its real estate business in various cities, including Pune, where they are constructing three projects and are on the verge of signing four more. They are also exploring new projects in Navi Mumbai and are developing the first World Trade Center in West Bengal.
What is Merlin Group's approach to sustainable development?
Merlin Group is committed to sustainable development in every project, adhering to green building standards to ensure eco-friendly and responsible construction. Sustainability is a core part of their business model and will continue to play a crucial role in the years to come.
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