NAREDCO Maharashtra Launches Engaging Mascot ‘Mr. HOMETHON’ for HOMETHON Property Expo 2025
The National Real Estate Development Council (NAREDCO) Maharashtra has unveiled ‘Mr. HOMETHON,’ the official mascot for the fourth edition of HOMETHON Property Expo 2025, set to take place from September 26-28, 2025, at the JIO World Convention Centre, BKC, Mumbai.
HomethonNaredco MaharashtraProperty ExpoMr HomethonReal EstateReal Estate MaharashtraSep 23, 2025
Designed as the friendly face of homebuying, Mr. HOMETHON will feature prominently across the entire marketing campaign — from digital and outdoor advertising to social media activations and on-ground interactions — making HOMETHON more relatable, engaging, and memorable for homebuyers.
The mascot is expected to be a key conversation starter, amplifying brand recall and creating an emotional connect with consumers who are looking to turn their homeownership aspirations into reality.
Prashant Sharma, President, NAREDCO Maharashtra, said, “With Mr. HOMETHON, we are humanizing the entire homebuying experience. A mascot-led marketing campaign allows us to speak directly to the homebuyer community in a fun, approachable, and consistent way. HOMETHON is no longer just an event — it’s an experience — and Mr. HOMETHON will be the ambassador who welcomes, guides, and celebrates every homebuyer’s journey under one roof.”
The announcement comes as over 50,000 homebuyers have already registered for HOMETHON 2025. This unprecedented response reflects the strong housing demand and growing trust that consumers place in NAREDCO Maharashtra’s efforts to curate credible developers and projects in a single, transparent platform.
Apart from the mascot, the HOMETHON Property Expo 2025 will be supported by an Integrated 360° Marketing Campaign with extensive use of print, outdoor, television, and digital media, with Mr. HOMETHON as the central character.
HOMETHON Property Expo 2025 will feature over 1,000 projects from top developers across Maharashtra, exclusive buyer schemes like no stamp duty or registration charges, and attractive home loan support from leading financial institutions.
For the first time ever, NAREDCO Maharashtra will host a dedicated event for agents and channel partners – “The Realtors’ Conclave 2025.” This exclusive gathering is expected to bring together over 2,500 channel partners on the second day of the HOMETHON Property Expo 2025.
With its unique blend of marketing innovation, high-value offerings, and policy-level conversations, HOMETHON 2025 is expected to draw record-breaking footfalls and catalyze housing demand across Maharashtra.
Frequently Asked Questions
What is HOMETHON Property Expo 2025?
HOMETHON Property Expo 2025 is a major real estate event organized by NAREDCO Maharashtra, featuring over 1,000 projects from top developers across Maharashtra. It is scheduled from September 26–28, 2025, at the JIO World Convention Centre, BKC, Mumbai.
Who is Mr. HOMETHON?
Mr. HOMETHON is the official mascot for HOMETHON Property Expo 2025. Designed as a friendly face of homebuying, Mr. HOMETHON will feature prominently in marketing campaigns and on-ground interactions, making the event more relatable and engaging for homebuyers.
What are the key features of HOMETHON Property Expo 2025?
Key features include over 1,000 projects from top developers, exclusive buyer schemes like no stamp duty or registration charges, attractive home loan support, and a dedicated event for agents and channel partners called 'The Realtors’ Conclave 2025.'
How many homebuyers have registered for HOMETHON 2025?
Over 50,000 homebuyers have already registered for HOMETHON 2025, reflecting strong housing demand and growing trust in NAREDCO Maharashtra’s efforts to curate credible developers and projects.
What is the significance of the mascot in the marketing campaign?
The mascot, Mr. HOMETHON, is a key conversation starter, amplifying brand recall and creating an emotional connect with consumers. It humanizes the homebuying experience and makes the event more relatable and engaging for homebuyers.
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