National Association of Realtors-India Resolves Dispute with MagicBricks
NAR India and MagicBricks have reached an agreement to end a months-long dispute, renewing their partnership and commitment to ethical practices in the real estate industry.
Real EstateBrokersNar IndiaMagicbricksDispute ResolutionReal Estate NewsSep 21, 2025
“MagicBricks and NAR India have resolved earlier differences and are aligned in their commitment to ethical practices, accountability, and long-term development of the industry,” the two organisations said in a joint statement.
### Background to the Dispute
In May 2025, NAR India had directed its members to cease all listings, advertisements, and business transactions with MagicBricks. The directive followed the release of campaign videos by MagicBricks, which were viewed as disrespectful and derogatory towards brokers.
Terming the videos “commercially exploitative,” NAR India said the campaigns had crossed a line by projecting a narrative that undermined the brokerage profession while continuing to profit from it. Although MagicBricks removed the videos, NAR India maintained its boycott until a formal apology and written commitment were made.
### Dispute Resolution
In their joint statement, NAR India acknowledged that MagicBricks had taken “constructive and corrective steps,” including the removal of objectionable content, as a reaffirmation of its respect for the dignity and professionalism of the realtor community.
“Reciprocating the same, members of NAR India who had extended support to the Boycott MagicBricks campaign will now unequivocally withdraw those actions and acknowledge MagicBricks’ contribution to realtors on the same platform,” the statement added.
This resolution marks a significant step towards rebuilding trust and collaboration between the two entities, which is crucial for the growth and development of the real estate industry in India. Both NAR India and MagicBricks are committed to fostering a positive and ethical environment for all stakeholders in the real estate sector.
Frequently Asked Questions
What was the main issue between NAR India and MagicBricks?
The main issue was the release of campaign videos by MagicBricks that were perceived as disrespectful and derogatory towards real estate brokers. NAR India accused MagicBricks of undermining the brokerage profession while profiting from it.
What actions did NAR India take in response to the campaign videos?
NAR India directed its members to cease all listings, advertisements, and business transactions with MagicBricks and called for a complete boycott of the company.
How did MagicBricks respond to NAR India's concerns?
MagicBricks removed the objectionable content and took constructive and corrective steps to address NAR India's concerns. They also issued a formal apology and made a written commitment to ethical practices.
What is the outcome of the dispute resolution?
The outcome is a renewed partnership between NAR India and MagicBricks, with both organisations committed to ethical practices, accountability, and the long-term development of the real estate industry.
What does the resolution mean for the real estate industry in India?
The resolution marks a significant step towards rebuilding trust and collaboration between brokers and online real estate portals. It is crucial for fostering a positive and ethical environment for all stakeholders in the real estate sector.
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