Zerodha’s Nithin Kamath is raising eyebrows over the questionable practices surrounding app reviews in India. He points out the existence of a parallel economy where ratings are bought and sold, undermining the integrity of the app market.
App ReviewsFake RatingsNithin KamathZerodhaApp MarketReal Estate NewsFeb 10, 2025
Nithin Kamath is the founder and CEO of Zerodha, one of the largest stockbroker firms in India. He is known for his contributions to the financial technology sector and his efforts to make investing more accessible to retail investors.
Zerodha is a leading online stockbroker in India. It provides a platform for retail investors to buy and sell stocks, mutual funds, and other financial instruments. Zerodha is known for its user-friendly interface and low-cost trading options.
The parallel economy of app reviews refers to the practice of buying and selling ratings and reviews for apps. This creates a market where individuals and businesses can purchase positive reviews to boost their app's visibility and credibility, often leading to a distortion of the app market.
Fake reviews are a problem because they mislead users, creating a skewed market where the best products do not necessarily rise to the top. This can lead to a loss of time, money, and trust in the app ecosystem for consumers. It also disadvantages developers who cannot afford to buy ratings.
To prevent the buying and selling of app ratings, tech companies and regulatory bodies need to implement and enforce stricter policies. This includes active monitoring, better algorithms to detect fake reviews, and increased transparency in the app market.
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