OMR, once primarily known as an IT hub, is now witnessing a significant shift towards becoming an affordable luxury villa destination, with plotted developments and villas holding a substantial 30% market share of the city's residential segment.
OmrReal EstateLuxury VillasResidential MarketInfrastructureReal Estate NewsMar 10, 2025
OMR, or Old Mahabalipuram Road, is a rapidly developing area in Chennai, known initially for its IT sector. It is now transforming into a luxury villa destination due to the growing demand for high-quality living spaces, robust infrastructure, and a focus on sustainability.
Plotted developments and villas account for approximately 30% of the residential market in OMR, according to Sanjay Chugh, Director of Anarock.
The key factors driving the transformation of OMR include robust infrastructure development, accessibility, green spaces, and the focus on sustainable living. The area's proximity to key business districts, educational institutions, and healthcare facilities also plays a significant role.
The primary buyers of luxury villas in OMR include young professionals, families, and retired couples looking for a quiet and comfortable place to live. The area's attractions, such as its green spaces and recreational facilities, make it appealing to a diverse range of buyers.
The rapid development in OMR has raised concerns about the sustainability of the area. Environmentalists and urban planners are advocating for responsible development practices to ensure that growth does not come at the cost of natural resources and beauty.
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