Piccadily Unveils India’s First Kashmir-Inspired Luxury Vodka
Piccadily Agro Industries Limited introduces Cashmir, India’s first small-batch luxury vodka, crafted with organic Indian winter wheat and glacial water from the Kashmir Valley.
KashmirLuxury VodkaPiccadily AgroOrganic WheatGlacial WaterReal EstateMay 26, 2025
Launched in May 2025, Cashmir isn’t just another spirit on the shelf, but a sensorial tribute to one of the most evocative regions on Earth. From the blush of Kashmiri apples and the saffron-dusted fields of Pampore to the artistry of papier-mâché and drifting shikaras on Dal Lake, every element of this vodka whispers the valley’s story.
At its heart, Cashmir is purity incarnate, distilled seven times for an impossibly smooth sip and crafted from organic, non-GMO, non-hybrid winter wheat grown on Indian soil. What elevates it to luxury status, however, is its soul: pristine glacial water sourced directly from Kashmir, renowned for its mineral-rich clarity and untouched origins. The result? A vodka so clean, so refined, it doesn’t just complement a cocktail—it elevates it.
Surrinder Kumar, Master Blender at Piccadily and a proud Kashmiri himself, describes the spirit as “a heartfelt tribute to the land,” while CEO Praveen Malviya positions Cashmir as a natural evolution of the company’s mission to redefine Indian luxury on the global spirits stage.
With limited quantities and a focus on sustainability, provenance, and sophistication, Cashmir is poised to make waves in select Indian and global markets. At 42.8% ABV, it’s as bold as it is beautiful—just like the valley it’s named after.
Frequently Asked Questions
What is Cashmir vodka?
Cashmir is India’s first small-batch luxury vodka, crafted with organic Indian winter wheat and glacial water from the Kashmir Valley. It is distilled seven times for an exceptionally smooth taste.
Who is behind the creation of Cashmir?
Cashmir is created by Piccadily Agro Industries Limited, known for their award-winning spirits like Indri-Trini and Camikara. The Master Blender, Surrinder Kumar, is a proud Kashmiri himself.
What makes Cashmir a luxury vodka?
Cashmir is considered a luxury vodka due to its use of organic, non-GMO, non-hybrid winter wheat and pristine glacial water from Kashmir. The water is renowned for its mineral-rich clarity and untouched origins.
What is the alcohol content of Cashmir?
Cashmir has an alcohol content of 42.8% ABV, making it a bold and beautiful spirit.
Where can I find Cashmir vodka?
Cashmir is available in select Indian and global markets, with a focus on limited quantities and a commitment to sustainability and provenance.
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