Raymond Realty Launches Ultra-Luxury Invictus by GS in BKC, Targets Rs 2,000 Crore Revenue
Raymond Realty has announced a major expansion into Mumbai’s most coveted real estate corridor with its new ultra-luxury project, Invictus by GS, in the Bandra-Kurla Complex (BKC). Spanning a 2-acre land parcel, this high-profile redevelopment site is the company’s most upscale offering to date and is projected to bring in an estimated revenue of Rs 2,000 crore.
According to the company, the project is strategically located in the heart of the BKC micro-market. The development features six towers with exclusive 3 and 4-BHK residences. Rising to 23 habitable floors with four basements, the project integrates IGBC-aligned eco-responsible features, making it a sustainable and luxurious living option.
Prime connectivity and lifestyle amenities are at the core of Invictus by GS. The project is conveniently situated just 5 minutes from Jio World Drive, 8 minutes from the Bandra-Worli Sea Link, and 15 minutes from the airport. This ensures seamless access to South, Central, and Navi Mumbai. The development will also offer over 30 lifestyle amenities, including a sky lounge, immersive recreational zones, curated high-street retail, and a 38-metre swimming pool with a skyline view.
Harmohan Sahni, CEO of Raymond Realty, expressed his enthusiasm about the launch, stating, “The launch of Invictus by GS, BKC is a strategic milestone that marks our structural pivot into the ultra-luxury segment, unlocking a revenue potential of over Rs 2,000 crore from this project alone. This development serves as the cornerstone of our Rs 14,000 crore JDA portfolio and is a critical accelerator towards our Rs 4,000 crore annual topline target.” By combining Raymond’s legacy of trust with design-led excellence in BKC, the company aims to build exclusive ecosystems and aggressively expand its footprint, ensuring that 50 per cent of its future growth stems from such high-value projects by FY28.
Raymond Realty is rapidly expanding its footprint across Mumbai through an asset-light Joint Development Agreement (JDA) model. The company has signed six JDAs, encompassing prime locations in Bandra, Mahin, Sion, and Wadala. This strategic expansion represents a total Gross Development Value (GDV) of approximately Rs 14,000 crore. With additional projects currently under evaluation, this JDA-led approach underscores the company’s commitment to scaling its presence in the Mumbai market beyond its Thane stronghold.
Looking ahead, Raymond Realty plans to introduce two new projects on its own land in Thane and three to four new JDA projects across Mumbai by FY25-26. The company’s long-term growth strategy involves moving toward a balanced portfolio, where JDA projects are expected to account for 50 per cent of yearly pre-sales by FY28, as opposed to only 22 per cent in FY25. This strategic shift highlights the growing importance of the asset-light model in the company’s expansion plans.
“The company is strategically pivoting towards a balanced portfolio mix, aiming for JDA projects to contribute 50 per cent of annual pre-sales within the next 2 to 3 years (by FY28). This represents a significant shift from the FY25 mix, where Thane projects accounted for 78 per cent and JDAs for 22 per cent, underscoring the growing importance of the asset-light model in the company's long-term expansion,” the company stated.
