Real Estate Dominates Women's Investment Preferences in H2 2024

Real estate has emerged as the top investment choice for 70% of women in the second half of 2024, while interest in the stock market has plummeted to just 2%.

Real EstateWomen InvestorsStock MarketGoldCryptocurrencyReal EstateFeb 27, 2025

Real Estate Dominates Women's Investment Preferences in H2 2024
Real Estate:Real estate has become the most preferred investment asset class for 70% of women in the second half of 2024, according to the latest Anarock Consumer Sentiment Survey.
This is a significant shift from H2 2022, where 65% of women preferred real estate and 20% opted for the stock market.
The survey highlights a growing trend towards real estate as a stable and reliable investment option for women in India.

Anuj Puri, chairman at the Anarock Group, noted, \

Frequently Asked Questions

What percentage of women prefer real estate as an investment in H2 2024?

70% of women prefer real estate as an investment in H2 2024.

How has the preference for the stock market changed among women investors?

The preference for the stock market among women investors has declined to 2% in H2 2024, down from over 20% in H2 2022.

What other asset class has seen a notable increase in popularity among women investors?

Gold has seen a notable increase in popularity, rising from 8% in H2 2022 to slightly over 12% in H2 2024.

How many women respondents prefer under-construction homes over ready-to-move-in homes?

18% of the survey's women respondents now prefer under-construction homes, up from 10% in H2 2022.

What percentage of women are now participating in cryptocurrency exchanges?

Women now represent 20% of cryptocurrency exchanges, according to a CoinDCX report.

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