Real Estate Emerges as Top Choice for Women Investors in India
A recent survey by ANAROCK reveals a significant shift towards real estate as the preferred investment asset class among women investors in India, marking a move away from the volatile stock market.
Real EstateWomen InvestorsAnarockStock MarketLuxury HomesReal EstateFeb 27, 2025
According to the latest ANAROCK Consumer Sentiment Survey from H2 2024, 70 percent of women surveyed expressed a preference for real estate, a rise from 65 percent in H2 2022.
This trend coincides with a dramatic decline in interest in the stock market, with only 2 percent favoring it in 2024 compared to over 20 percent two years prior.
This marks a significant transition towards real estate as a more stable investment avenue amidst fluctuating stock market conditions, the survey found.
The report highlights a transformation in the end-use-to-investment ratio among women homebuyers as well.
The ratio stands at 69 31 in H2 2024 compared to 79 21 in H2 2022.
Anuj Puri, Chairman of the ANAROCK Group, noted, “With growing independence and higher disposable incomes, women are increasingly coming to the housing market as convinced investors.” The survey underscores the trend that women are more inclined towards purchasing homes for end-use rather than as pure investments.
Data from the survey also reveals a growing preference among women for premium and luxury homes.
Fifty-two percent of respondents opted for properties priced above Rs 90 lakh, up from 47 percent in 2022.
Among these, 33 percent are looking for homes priced between Rs 90 lakh and Rs 1.5 crore, while 11 percent prefer properties ranging from Rs 1.5 crore to Rs 2.5 crore.
Furthermore, 8 percent of women are eying homes priced over Rs 2.5 crore, indicating the growth of high net-worth individuals (HNIs) among women in India.
The appeal of newly launched properties has increased, with 18 percent of women expressing a preference for under-construction homes in H2 2024, up from 10 percent in H2 2022.
This shift suggests a strengthened investment approach, as many women see potential in backing under-construction properties for future gains.
Meanwhile, the demand for ready-to-move-in homes has declined to 29 percent, down from 48 percent two years earlier.
This change reflects a strategic realignment towards capital appreciation opportunities in the property market.
The survey also notes an uptick in the popularity of gold as an investment, which rose to slightly over 12 percent in H2 2024 from 8 percent in H2 2022.
Anuj Puri remarked, “Considering the significant decline seen in the stock market in recent months in contrast to the bull run in 2022, women have unerringly picked the winning ticket in housing.” The confidence in real estate over other asset classes is evident in the survey results, signaling a robust future for the housing market driven by women investors.
Frequently Asked Questions
What is the main reason women investors are shifting towards real estate?
Women investors are shifting towards real estate because it is seen as a more stable investment avenue amidst fluctuating stock market conditions.
How has the end-use-to-investment ratio among women homebuyers changed?
The end-use-to-investment ratio among women homebuyers stands at 69:31 in H2 2024 compared to 79:21 in H2 2022, indicating a shift towards more end-use purchases.
What is the significance of the preference for premium and luxury homes among women investors?
The preference for premium and luxury homes among women investors indicates the growth of high net-worth individuals (HNIs) among women in India, with 52 percent opting for properties priced above Rs 90 lakh.
Why is the demand for under-construction homes increasing among women investors?
The demand for under-construction homes is increasing because many women see potential in backing these properties for future gains, reflecting a strategic investment approach.
How has the popularity of gold as an investment changed according to the survey?
The popularity of gold as an investment has risen to slightly over 12 percent in H2 2024 from 8 percent in H2 2022.
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