Real Estate Firm Withdraws Offensive Ad After Government Intervention
The House of Abhinandan Lodha Group, a real estate firm, has withdrawn an objectionable advertisement regarding a township proposed in Karapur in Bicholim taluka after the state government intervened.
Real EstateGoaAdvertisementControversyLocals Vs OutsidersReal EstateSep 13, 2024
The controversial advertisement was published on websites of 360 realtors by one of the channel partners of the real estate firm. The advertisement was captioned 'Delhi Rulers of India, Now Conquer Goa'.
Chief executive officer of the real estate firm Samujjwal Ghosh sent a reply to Under Secretary (Home-I) on Friday stating that the advertisement was withdrawn on July 31. The firm claimed that it instructed the 360 realtors to remove the advertisement from their websites soon after it was noticed that it hurt Goans.
'We sincerely apologise for the hurt caused to the sentiments of the people of Goa. We deeply respect the culture and heritage of Goa and we are extremely grateful for the support and hospitality extended to us by the people of Goa,' Ghosh said in the letter sent to the government.
The government had on Thursday directed the real estate firm to immediately withdraw the advertisement. The Department of Home had written a letter signed by Manesh Hari Kedar, Under Secretary (Home-I), to the manager of the real estate firm. The letter stated that the caption used in the advertisement was 'highly objectionable' and 'obnoxious' and had hurt the sentiments of Goans.
The advertisement was issued by the firm in May. Residents of Mulgao in Bicholim had demanded that conversion sanad issued by North Goa Collector and provisional NOC issued by the town and country planning department and the village panchayat of Karapur-Sarvan to the real estate firm through Errichter Infra Private Limited for subdivision and development of plot in Karapur be suspended and revoked.
Meanwhile, Goa Forward Party (GFP) president and Fatorda MLA Vijai Sardesai has said that the audacity of a builder to come up with an advertisement asking people across the country to 'conquer' Goa is more than being highly offensive and an affront to Goemkars.
'Why is the government always giving out the impression that Goa is conquerable?' questioned Sardesai. He said that the BJP must stop giving out the impression through their words and deeds that Goans are weak pushovers.
'Goa CM Pramod Sawant extending an invite to people from Maharashtra and Karnataka for Ayushman Bharat Scheme is in the spirit of Goemkarponn, but he must vigorously uphold the interests of Goans, which is his fundamental and primary duty,' said Sardesai.
The House of Abhinandan Lodha Group is a real estate firm that has been operating in Goa for several years. The firm has been involved in several projects in the state, including residential and commercial developments.
Information
The controversy surrounding the advertisement is the latest in a series of incidents that have highlighted the tensions between locals and outsiders in Goa. The state has seen a significant influx of migrants in recent years, leading to concerns about the impact on the local culture and way of life.
The House of Abhinandan Lodha Group is a leading real estate firm in Goa. The firm has a strong commitment to quality and customer satisfaction, and has been recognized for its innovative approaches to property development.
Frequently Asked Questions
What was the controversy surrounding the advertisement?
The advertisement was captioned 'Delhi Rulers of India, Now Conquer Goa', which was seen as highly objectionable and obnoxious by the people of Goa.
Who is the real estate firm involved in the controversy?
The House of Abhinandan Lodha Group is the real estate firm involved in the controversy.
What action did the government take in response to the controversy?
The government directed the real estate firm to immediately withdraw the advertisement.
What is the background to the controversy?
The controversy is the latest in a series of incidents that have highlighted the tensions between locals and outsiders in Goa.
What is the boilerplate of the real estate firm involved in the controversy?
The House of Abhinandan Lodha Group is a leading real estate firm in Goa with a strong commitment to quality and customer satisfaction.
Related News Articles
Mumbai Real Estate Developer and CEO Embroiled in ₹13.65 Crore Fraud Case
A Mumbai-based real estate developer and CEO have been booked for allegedly forging documents and duping a partner of ₹13.65 crore in a Bhandup land deal.
Mumbai Property Registration Revenue Surges 52% YoY to Rs 1,081 Crore This Diwali
According to data from the Inspector General of Registration (IGR), Maharashtra, property registrations in Mumbai witnessed a remarkable 22% year-over-year increase, with 11,861 homes registered in October 2024, compared to 9,736 in November 2023.
AI Bubble Deflating: Zoho's Sridhar Vembu Stresses Importance of Real Engineering Work
Zoho CEO Sridhar Vembu discusses the potential deflation of the AI bubble and emphasizes the enduring importance of real engineering work in the tech industry.
ED Seizes ₹19.61 Crore from Karrm Developers Linked to Vivek Oberoi in Real Estate Scandal
The Enforcement Directorate (ED) in Mumbai has taken action against Karrm Developers, a real estate firm associated with actor Vivek Oberoi, by seizing assets worth ₹19.61 crore. The action is part of an ongoing investigation into financial misconduct in the affordable housing sector.
Mumbai Sees Record-Breaking Property Registration in March 2025
Mumbai witnessed a surge in property registration in March 2025, driven by the impending hike in reckoner rates set to take effect from April 2025. This surge highlights the robust demand in the city's real estate market.
Private Equity Investments Fuel 133% Surge in Real Estate Deal Volumes in Q1 2025
Real estate deal volumes soared by 133% in the first quarter of 2025, driven predominantly by private equity (PE) investments, which accounted for 88% of the total transactions.