Real Estate Firm's 'Conquer Goa' Ad Sparks Outrage, Goa Government Demands Withdrawal
Goa government terms real estate developer's advertisement 'objectionable' and 'obnoxious', demands withdrawal of 'conquering Goa' ad
Real EstateGoa GovernmentAdvertisementConquer GoaLodha VenturesReal EstateSep 13, 2024
The Home Department of the Goa government has sent a notice to the developer, The House of Abhinandan Lodha, directing it to withdraw the advertisement immediately. The notice stated that the advertisement had hurt the sentiments of the Goan people and was therefore unacceptable.
The Chief Minister's Office had earlier sent a letter to the Home Department regarding the advertisement, stating that the claims made in it were 'highly objectionable'. The letter pointed out that Goa had been under Portuguese rule for 450 years, but was liberated by the Indian armed forces in just 36 hours in 1961.
Lodha Ventures, the parent company of The House of Abhinandan Lodha, has apologized for the hurt caused to the sentiments of the people of Goa. The company stated that the advertisement was published on the website of one of its channel partners without its knowledge, and that it had immediately instructed the partner to remove it.
The advertisement was removed from the website on July 31. Lodha Ventures has expressed its deep respect for the culture and heritage of Goa and has thanked the people of the state for their support and hospitality.
The Goa government's action has been seen as a strong response to the advertisement, which was widely criticized on social media. The incident has highlighted the need for companies to be sensitive to local sentiments and cultures when advertising their products or services.
The Home Department's notice to The House of Abhinandan Lodha has warned the company that failure to comply with its directive would result in appropriate action being taken against it.
The advertisement controversy has sparked a debate on the need for companies to be responsible and sensitive when advertising their products or services. It has also highlighted the importance of respecting local cultures and sentiments.The Goa government's action has been welcomed by many, who see it as a strong response to the advertisement.
The incident has also raised questions about the regulation of advertisements and the need for stricter guidelines to prevent such incidents in the future.The controversy has also sparked a discussion on the impact of advertisements on local cultures and sentiments.The Goa government's action has been seen as a step in the right direction towards protecting the state's culture and heritage.
Frequently Asked Questions
What was the controversy surrounding the real estate developer's advertisement?
The advertisement claimed that the company was 'conquering Goa', which was seen as objectionable and obnoxious by the Goa government.
What action did the Goa government take against the developer?
The Home Department sent a notice to the developer, directing it to withdraw the advertisement immediately.
What was the response of Lodha Ventures to the controversy?
Lodha Ventures apologized for the hurt caused to the sentiments of the people of Goa and stated that the advertisement was published on the website of one of its channel partners without its knowledge.
What is the significance of the incident?
The incident highlights the need for companies to be sensitive to local sentiments and cultures when advertising their products or services.
What is the outcome of the controversy?
The advertisement was removed from the website and the Goa government's action has been seen as a strong response to the advertisement.
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