Realatte Joins Salesforce Partner Ecosystem, Launches India’s First Real Estate CRM Solution
Realatte, a leading digital transformation company in the real estate space, has become a Salesforce Consulting Partner and launched a custom-built CRM solution tailored for the real estate industry. This move aims to address the unique challenges of the sector, from project-based sales cycles to lead journeys spanning weeks or months.
Real EstateCrmSalesforceDigital TransformationRealatteReal Estate NewsAug 07, 2025
This strategic move marks a defining leap in Realatte's 15-year journey as a proptech pioneer -- bringing enterprise-grade CRM technology to one of India's most complex and underserved sectors: real estate.
Built for Real Estate. Powered by Salesforce. Delivered by Realatte. Unlike traditional CRMs that miss the nuances of real estate, Realatte's implementation addresses key pain points -- from project-based sales cycles and channel partner coordination to lead journeys that span weeks or months. With its deep domain experience and proprietary IP, Realatte is now empowering developers, brokers, and agencies with a plug-and-play CRM solution that actually speaks the language of real estate.
As a Salesforce Consulting Partner, we're not just integrating CRM -- we're transforming how real estate businesses manage relationships, close deals, and scale faster, said Sumit Mudiraj, Sr. Vice President Digital Transformation and Growth, Realatte.
The new solution builds on Realatte's legacy of innovation, which includes platforms like Realty Redefined, Triplead, and Real Estate AI Calling. These tools have already helped hundreds of real estate brands automate lead generation, marketing, and sales engagement.
Now, with Salesforce as its core, Realatte's CRM suite lets real estate businesses:
Automate lead-to-booking journeys across online and offline touchpoints
Track channel partner performance with deep analytics
Manage site visits, inventory, and sales closures in real time
Deliver personalized customer experiences -- from inquiry to handover
Realatte is now accepting consultations for Salesforce deployments tailored to real estate. To schedule a demo or explore your CRM transformation, visit: https://realatte.com/
Mail Id: [email protected]
Frequently Asked Questions
What is Realatte's new CRM solution?
Realatte's new CRM solution is a custom-built Salesforce integration designed specifically for the real estate industry. It addresses the unique challenges of real estate, such as project-based sales cycles and lead journeys spanning weeks or months.
Why is this CRM solution important for the real estate industry?
This CRM solution is important because it provides real estate businesses with a tool that understands the specific needs of the sector. It helps in managing relationships, closing deals, and scaling faster, which are crucial for success in real estate.
What are the key features of Realatte's CRM solution?
Key features of Realatte's CRM solution include automating lead-to-booking journeys, tracking channel partner performance with deep analytics, managing site visits, inventory, and sales closures in real time, and delivering personalized customer experiences from inquiry to handover.
How can real estate businesses benefit from this CRM solution?
Real estate businesses can benefit from this CRM solution by improving their lead management, enhancing customer experiences, and gaining deeper insights into their sales and marketing performance. This can lead to increased efficiency and better business outcomes.
How can I schedule a demo or consultation for Realatte's CRM solution?
To schedule a demo or consultation for Realatte's CRM solution, visit their website at https://realatte.com/ or contact Sumit Mudiraj at [email protected].
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