Realatte Unveils India's First Real Estate-Specific Salesforce CRM
Realatte, a leading digital transformation company in the real estate space, has launched India’s first CRM integration tailored exclusively for real estate businesses. This innovative solution automates lead-to-booking, real-time sales tracking, and personalized customer experiences.
Real EstateCrmSalesforceRealatteDigital TransformationReal EstateAug 07, 2025
With the launch of its Salesforce-powered CRM solution, Realatte is directly addressing the unique challenges of real estate sales, such as long lead cycles, complex project-based inventory, channel partner coordination, and fragmented customer journeys. Unlike traditional CRMs that fall short of industry-specific demands, Realatte’s solution is purpose-built for developers, brokers, and agencies, combining Salesforce’s enterprise-grade infrastructure with Realatte’s deep domain knowledge and proprietary IP.
“Becoming a Salesforce Consulting Partner is not just about integration. It's about transforming the entire relationship lifecycle for real estate businesses, helping them manage customers better, close deals faster, and scale smarter,” said Sumit Mudiraj, Sr. Vice President of Digital Transformation and Growth at Realatte.
The solution enables real estate companies to:
- Automate end-to-end lead-to-booking journeys across both online and offline touchpoints
- Monitor channel partner performance with deep analytics and real-time dashboards
- Manage site visits, inventory, and deal closures with precision
- Offer hyper-personalized customer experiences from initial inquiry to post-sale engagement
This new CRM suite is the latest addition to Realatte’s portfolio of innovative platforms such as Realty Redefined, Triplead, and Real Estate AI Calling solutions that have already helped hundreds of real estate brands enhance their marketing, lead generation, and sales efforts.
“Built for Real Estate. Powered by Salesforce. Delivered by Realatte.” This tagline now reflects the company’s commitment to solving one of the most persistent problems in Indian real estate: the lack of a truly integrated and intelligent customer relationship management system.
The partnership also unlocks new possibilities for scalability and modernization within the sector, empowering businesses to become more agile, data-driven, and customer-centric.
With consultations for real estate-focused Salesforce deployments now open, Realatte is inviting real estate businesses to embrace the future of CRM with a platform designed specifically for their needs.
As the digital transformation wave deepens across India’s real estate ecosystem, Realatte's strategic move is set to redefine CRM adoption in one of the country’s most traditional industries.
Frequently Asked Questions
What is Realatte's new CRM solution for?
Realatte's new CRM solution is tailored specifically for real estate businesses. It addresses unique challenges such as long lead cycles, complex project-based inventory, and fragmented customer journeys.
What are the key features of Realatte's CRM solution?
Key features include automating lead-to-booking journeys, monitoring channel partner performance, managing site visits and inventory, and offering hyper-personalized customer experiences.
How does Realatte's CRM solution differ from traditional CRMs?
Unlike traditional CRMs, Realatte's solution is purpose-built for the real estate sector, combining Salesforce’s enterprise-grade infrastructure with Realatte’s deep domain knowledge and proprietary IP.
What is the significance of Realatte becoming a Salesforce Consulting Partner?
Becoming a Salesforce Consulting Partner marks a transformative milestone in Realatte’s journey, enabling them to offer a CRM solution that transforms the entire relationship lifecycle for real estate businesses.
What other platforms does Realatte offer?
Realatte offers several innovative platforms such as Realty Redefined, Triplead, and Real Estate AI Calling solutions, which have helped hundreds of real estate brands enhance their marketing, lead generation, and sales efforts.
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