Reloy's Referral Revolution: Driving Real Estate Sales with Loyalty and Technology

Reloy, a HDFC Capital-backed real estate startup, is set to achieve a 75% revenue increase this fiscal year, driven by robust housing demand and a focus on customer and broker management.

Real EstateReferral SalesHdfc CapitalCustomer ManagementTechnologyReal Estate NewsSep 28, 2025

Reloy's Referral Revolution: Driving Real Estate Sales with Loyalty and Technology
Real Estate News:Reloy, a HDFC Capital-backed startup, is poised to see a significant leap in revenue, forecasting a 75% increase this fiscal year, driven by robust housing demand. The company, which specializes in generating referral sales for builders, has reported a 60% revenue growth last fiscal, reaching Rs 28.5 crore, up from Rs 17.8 crore in 2024-25.

Reloy's founder, Akhil Saraf, attributes this success to their focus on customer and broker management, which has led to a surge in sales valued at Rs 3,500 crore this year, surpassing figures from the previous year. The company operates a B2B2C platform, helping developers manage clients and stakeholders, thereby driving substantial referral sales through enhanced customer relationships.

Since its founding in 2015, Reloy has effectively met ancillary homeowner requirements while securing Rs 13 crore in funding from investors, including HDFC Capital. The platform has become a go-to solution for builders looking to leverage technology and loyalty programs to boost their sales and customer engagement.

Reloy's innovative approach to real estate sales has not only helped builders but also enhanced the overall experience for homeowners. By focusing on building strong relationships and leveraging technology, Reloy has created a win-win situation for all parties involved. The company's success is a testament to the growing importance of technology and customer-centric strategies in the real estate sector.

As the real estate market continues to evolve, Reloy's commitment to innovation and customer satisfaction is expected to play a crucial role in shaping the future of the industry. With a robust pipeline of projects and a growing network of partners, Reloy is well-positioned to achieve its ambitious targets and continue its upward trajectory in the coming years.

Frequently Asked Questions

What does Reloy specialize in?

Reloy specializes in generating referral sales for real estate builders by helping them manage clients and stakeholders through a B2B2C platform.

How much revenue did Reloy report last fiscal year?

Reloy reported a revenue of Rs 28.5 crore last fiscal year, up from Rs 17.8 crore in 2024-25.

Who is the founder of Reloy?

Reloy was founded by Akhil Saraf.

What is the projected sales value for Reloy this year?

Reloy is projected to achieve sales valued at Rs 3,500 crore this year.

How much funding has Reloy secured since its founding?

Reloy has secured Rs 13 crore in funding from investors, including HDFC Capital, since its founding in 2015.

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