Reloy's Referral Revolution: Driving Real Estate Sales with Loyalty and Technology

Reloy, a HDFC Capital-backed startup, is poised to see a significant leap in revenue, forecasting a 75% increase this fiscal year, driven by robust housing demand. The company, which specializes in generating referral sales for builders, has reported a 60% revenue growth last fiscal, reaching Rs 28.5 crore, up from Rs 17.8 crore in 2024-25.

Reloy's founder, Akhil Saraf, attributes this success to their focus on customer and broker management, which has led to a surge in sales valued at Rs 3,500 crore this year, surpassing figures from the previous year. The company operates a B2B2C platform, helping developers manage clients and stakeholders, thereby driving substantial referral sales through enhanced customer relationships.

Since its founding in 2015, Reloy has effectively met ancillary homeowner requirements while securing Rs 13 crore in funding from investors, including HDFC Capital. The platform has become a go-to solution for builders looking to leverage technology and loyalty programs to boost their sales and customer engagement.

Reloy's innovative approach to real estate sales has not only helped builders but also enhanced the overall experience for homeowners. By focusing on building strong relationships and leveraging technology, Reloy has created a win-win situation for all parties involved. The company's success is a testament to the growing importance of technology and customer-centric strategies in the real estate sector.

As the real estate market continues to evolve, Reloy's commitment to innovation and customer satisfaction is expected to play a crucial role in shaping the future of the industry. With a robust pipeline of projects and a growing network of partners, Reloy is well-positioned to achieve its ambitious targets and continue its upward trajectory in the coming years.