Revamping Reality TV: Banijay Asia’s Rishi Negi Shares Innovative Ideas
From survival shows to real estate explorations, dating escapades to adventures, and culinary shows, Banijay Group is diversifying its content to meet the evolving demands of the modern audience. Rishi Negi, group COO of Banijay Asia, discusses the need f
Reality TvInnovationBanijay AsiaRishi NegiNonfictionReal EstateJan 27, 2025
For two decades, the audience has been primarily served dance and music reality shows.
However, Rishi Negi, group COO of Banijay Asia and EndemolShine India, believes that the dance and music reality format has reached a point of oversaturation, leading to viewer fatigue.
According to Negi, while these shows started strong, they have seen little evolution.
Most formats follow the same 'rags-to-riches' narrative, with minor changes in dance forms or age groups.
Frequently Asked Questions
Why is there a need for innovation in reality TV shows?
The need for innovation arises from the oversaturation of traditional dance and music formats, leading to viewer fatigue. Younger audiences crave more emotionally engaging and dynamic content, pushing the industry to evolve and introduce new formats.
What new formats is Banijay Asia introducing this year?
Banijay Asia is introducing a celebrity-focused season of MasterChef India, a survival show called 'Reality Ranis of the Jungle,' a space reality show, and a real estate show called 'Million Dollar Listing.'
How does 'Million Dollar Listing' cater to the Indian audience?
The show is designed to tap into the aspiration of owning a luxurious home and reflects the growing engagement of real estate on social media. It showcases the negotiation process and property evaluations while highlighting the personalities of the real estate agents.
What is the significance of localisation in adapting international reality TV formats for the Indian audience?
Localisation is crucial because cultural nuances, especially emotions and humour, differ significantly. Adapting the format to align with local sensibilities ensures the show resonates with the Indian audience.
How has the pandemic affected the viewership of reality TV shows?
The viewership of reality TV shows has been consistently declining over the years, with TRPs averaging between 0.9 to 2.0 since the pandemic. However, OTT platforms have seen a significant rise in viewership, especially among urban audiences and younger demographics.
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