Reviving the Real Estate Sector: A Journey of Integrity and Transparency
Nandi Rameshwara Rao, a real estate professional, shares his journey of transforming the industry through integrity, transparency, and practical education.
Real EstateIntegrityTransparencyInvestmentEducationReal EstateOct 15, 2025
His turning point came at ABC Consultants, where he worked on a Rs 500-crore gated community project. This experience sharpened his sales skills and opened his eyes to the dangers of overpromising in marketing. “I’ve faced several failures, but each one helped me bounce back. The biggest lesson I’ve learned is that integrity and transparency are non-negotiable. Trust must be earned,” he reflects.
Over the next 30 years, Rao wore many hats—leading large-scale sales and marketing operations, developing professional education programs, and launching initiatives that include: real estate training and mentorship, business consulting and project marketing, sales and brokerage services, and online certification courses and internships. These efforts were aimed at bridging the knowledge gap in an industry often built on speculation rather than structure.
When asked where one should invest—plot or apartment—Rao responds with clarity: “It depends on your purpose—rental income, trading, or long-term holding.” For capital appreciation, he prefers plots, which he says can double in 4–5 years. Villas may take 8–10 years, while apartments typically appreciate slower.
His key advice: “Before investing, define your purpose, assess your budget, loan eligibility, and family size. These practical questions separate risky buyers from smart investors.”
Practice over theory: The realtor oxygen model
Launched in 2017, Realtor Oxygen Infra LLP emerged from Rao’s global research across 150 universities. The conclusion? “Indian universities teach 95% theory and little practical exposure.”
Realtor Oxygen aims to change that. The firm prioritizes on-ground learning—through site visits, field sales training, and real project marketing. “Our student motto is simple: honesty, transparency, and integrity. We don’t sugarcoat. Today’s fake promise is tomorrow’s broken trust,” Rao affirms.
Evading scams, building trust
Rao is vocal about the need for documentation and legal clarity. He urges buyers to check project approvals, verify RERA registration, obtain independent legal opinions, and avoid falling for emotional pitches or unrealistic discounts.
“People chase 2% savings and end up losing 98% to fraudulent projects,” he warns. He also highlights that many builders don’t keep online listings updated, increasing the risk of scams. His mantra: Listen. Verify. Trust.
Internships and courses can be enquired on the realtoroxygen.com website.
Frequently Asked Questions
What inspired Nandi Rameshwara Rao to enter the real estate industry?
Rao was inspired by a personal setback—purchasing a house without proper permissions—which exposed him to the unprofessionalism and lack of transparency in the real estate sector. This experience motivated him to bring credibility to the industry.
What is the main focus of Realtor Oxygen Infra LLP?
Realtor Oxygen Infra LLP focuses on providing practical, on-ground learning through site visits, field sales training, and real project marketing. The firm emphasizes honesty, transparency, and integrity in its training programs.
What advice does Rao give for investing in real estate?
Rao advises investors to define their purpose, assess their budget, loan eligibility, and family size. He recommends investing in plots for capital appreciation and emphasizes the importance of practical considerations over speculative risks.
How does Rao suggest buyers avoid real estate scams?
Rao urges buyers to check project approvals, verify RERA registration, obtain independent legal opinions, and avoid emotional pitches or unrealistic discounts. He emphasizes the importance of documentation and legal clarity.
What is the key message of Rao’s approach in the real estate industry?
Rao’s key message is the importance of integrity, transparency, and trust. He believes that these values are non-negotiable and are essential for building a credible and trustworthy real estate sector.
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