Ryan Serhant Takes Luxury Real Estate to the Next Level with Netflix's 'Owning Manhattan'
Get ready for a behind-the-scenes look at the cutthroat world of NYC real estate with Ryan Serhant's new Netflix show
Ryan SerhantLuxury Real EstateNetflixOwning ManhattanReality TvReal EstateJun 29, 2024
The show follows Serhant and his team of agents as they navigate the highs and lows of building a career in the competitive world of New York City real estate. But unlike other reality TV shows, 'Owning Manhattan' takes a more authentic and vulnerable approach, showing the real challenges and struggles that come with working in this industry.
'I did not want this to be a glamorized show,' Serhant explained in an interview. 'New York City will make you and also break you.' Instead, the show focuses on the lives of the people who work in this business, including Serhant's own journey as a CEO and founder of his eponymous brokerage firm.
With four reality shows and a decade of television under his belt, Serhant is well-positioned to coach the newcomers who round out the cast. He gathered them together and told them to take a full weekend to consider the decision, warning them that they would have to reveal vulnerable moments on camera and open up about the full journey with viewers.
The show takes viewers on a journey of the ups and downs of building a career in the cutthroat environment of New York City real estate, featuring agents like Chloe Tucker Caine, who recently transitioned from Broadway to broker, and Tricia Lee, who's ready to expand her dominance in Brooklyn and take over Manhattan.
Serhant also had to test his own vulnerability on the show, dealing with challenges like losing a top agent to a rival firm or having to fire an employee for breaking company rules. But he believes that being frank with the audience is key to the show's success. 'The show is going to be great if it's the most vulnerable real estate show on the planet and the most authentic,' he said.
With over 2 million followers on Instagram, 1.3 million followers on YouTube, and 806,000 followers on TikTok, Serhant already has a platform to share peeks into his daily life and business philosophy. But he knows that television has the power to tug at viewers' heartstrings and bring in new clients. In the first episode of 'Owning Manhattan', Serhant sets his sights on making his brokerage firm the No. 1 firm in New York City.
Ryan Serhant is a celebrity real-estate broker and founder of Serhant, a brokerage firm he founded in 2020. He has appeared on several reality TV shows, including 'Million Dollar Listing New York' and 'Owning Manhattan', a new Netflix show premiering on June 28.
Frequently Asked Questions
When does 'Owning Manhattan' premiere on Netflix?
June 28
What is the focus of 'Owning Manhattan'?
The show focuses on the lives of the people who work in the real estate business, including Ryan Serhant's own journey as a CEO and founder of his eponymous brokerage firm.
How many agents are featured on the show?
12 agents, including Chloe Tucker Caine and Tricia Lee, are featured on the show.
What is Ryan Serhant's goal for his brokerage firm?
Serhant wants to make his brokerage firm the No. 1 firm in New York City.
How many followers does Ryan Serhant have on social media?
Over 2 million followers on Instagram, 1.3 million followers on YouTube, and 806,000 followers on TikTok.
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