Shriram Properties Ltd plans to focus on mid-segments, launch new projects in Pune and Chennai, and commit investments of Rs 2,000 crore to achieve its ambitious targets.
Shriram PropertiesReal EstateMidsegment HousingPuneChennaiReal Estate PuneAug 30, 2024
The company aims to double its sales volume, triple its revenues, and quadruple its profits.
The company has rolled out a new brand identity SPLNxT, which aims to transform the perception of Shriram Properties Ltd and elevate its brand image.
The company would predominantly focus on mid-segments, both mid-market (Rs 50 lakh to Rs 1 crore worth of projects) and mid-market premium (projects worth Rs 1 crore and above up to Rs 1.50 crore).
The company is launching three new projects -- 'Pudiya Chennai' near Thirumazhisai, 'Jackpot' near Shriram OneCity at Valarpuram, and '24 Carat'.
The company would commit investments of Rs 2,000 crore for the upcoming projects, which would take the overall project inventory to 62 million sq ft from the current 42 million sq ft.
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